Moisturizing Serum

Plum

Where to buy Possibly in stock

About this product

The Plum Moisturizing Serum is a emulsion. Our analysis of its 24 ingredients (14 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
24
Low-risk
14
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/1
Good for dry skin
Glycogen Sodium Hyaluronate Sodium Polyglutamate Dimethicone Urea Lactic Acid Lecithin
Caution for dry skin
Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 2/3
Good for sensitive skin
Dimethicone Hippophae Rhamnoides Fruit Oil
Caution for sensitive skin
Citric Acid Potassium Sorbate Lactic Acid

Ingredients list

24 total
Lower hazard (1) Higher hazard (4)
All24 Skin Conditioning21 Humectant7 Skin Protecting5 Fragrance3 Film Forming3 Buffering Agent3 Emollient2 Antioxidant2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Prunus Domestica Seed Oil
(Skin Conditioning)
Vanilla Planifolia Fruit Water
(Skin Conditioning)
A
Hippophae Rhamnoides Fruit Oil
(Skin Protecting)
1
Lactobacillus Ferment
(Skin Conditioning)
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
Linum Usitatissimum Seed Oil
(Perfuming, Skin Conditioning)
1
A
Pullulan
(Binding Agent, Film Forming, Binding)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Sodium Polyglutamate
(Hair Conditioning, Skin Conditioning, Humectant)
Zinc Hydrolyzed Hyaluronate
(Humectant, Skin Conditioning)
1
Glycogen
(Skin Conditioning, Humectant)
3
A
Urea
(Buffering Agent, Humectant, Antistatic Agent, Skin Conditioning)
sh-Polypeptide-9
(Skin Conditioning)
sh-Polypeptide-71
(Hair Conditioning, Skin Conditioning)
1
Tamarindus Indica Seed Polysaccharide
(Skin Conditioning)
Avena sativa Kernel Extract
(Abrasive, Antioxidant, Skin Conditioning, Skin Conditioning Emollient)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
Vitis Vinifera Seed Extract
(Anti Seborrheic, Antimicrobial, Antioxidant, Oral Care, Skin Protecting, Uv Absorber)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
Zea Mays Starch
(Abrasive, Absorbent, Anticaking, Skin Protecting, Viscosity Controlling)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
Potassium Sorbate
(Fragrance, Preservative)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

Browse similar emulsion
No close formula match yet — browse other products like this

Key ingredients

Prunus Domestica Seed Oil
Skin Conditioning
Vanilla Planifolia Fruit Water
Skin Conditioning
Hippophae Rhamnoides Fruit Oil
Skin Protecting
Lactobacillus Ferment
Skin Conditioning
Dimethicone
Skin Protecting, Emollient
Linum Usitatissimum Seed Oil
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin

Concerns

Contains silicone
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Prunus Domestica Seed Oil
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Vanilla Planifolia Fruit Water
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hippophae Rhamnoides Fruit Oil
Skin protecting
Limited public safety data.Read moreShow less
EWG N/A CIR A Skin protecting
Lactobacillus Ferment
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Linum Usitatissimum Seed Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
Pullulan
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingBinding
Sodium Polyglutamate
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioningHumectant
Zinc Hydrolyzed Hyaluronate
Humectant, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A HumectantSkin conditioning
Glycogen
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningHumectant
Urea
Buffering agent, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Buffering agentHumectantAntistatic agentSkin conditioning
sh-Polypeptide-9
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
sh-Polypeptide-71
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioning
Tamarindus Indica Seed Polysaccharide
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Avena sativa Kernel Extract
Abrasive, Antioxidant
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAntioxidantSkin conditioningSkin conditioning emollient
+ 5 more — see the full ingredients list above
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

From the community

0
Reviews
0
Saved by users
0
In collections

Ratings & reviews

Write a Review
0.0
from 0 ratings

Used this product? Rate it in 10 seconds

Alternatives