Moisturizing Serum
The Plum Moisturizing Serum is a emulsion. Our analysis of its 24 ingredients (14 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.
The Plum Moisturizing Serum is a emulsion. Our analysis of its 24 ingredients (14 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Prunus Domestica Seed Oil
(Skin Conditioning) |
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Vanilla Planifolia Fruit Water
(Skin Conditioning) |
|
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Hippophae Rhamnoides Fruit Oil
(Skin Protecting) |
|
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Lactobacillus Ferment
(Skin Conditioning) |
|
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Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning) |
Silicone
|
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Linum Usitatissimum Seed Oil
(Perfuming, Skin Conditioning) |
|
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Pullulan
(Binding Agent, Film Forming, Binding) |
|
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Sodium Hyaluronate
(Skin Conditioning, Humectant) |
Good for Dry Skin
|
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Sodium Polyglutamate
(Hair Conditioning, Skin Conditioning, Humectant) |
|
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Zinc Hydrolyzed Hyaluronate
(Humectant, Skin Conditioning) |
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Glycogen
(Skin Conditioning, Humectant) |
|
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Urea
(Buffering Agent, Humectant, Antistatic Agent, Skin Conditioning) |
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sh-Polypeptide-9
(Skin Conditioning) |
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sh-Polypeptide-71
(Hair Conditioning, Skin Conditioning) |
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Tamarindus Indica Seed Polysaccharide
(Skin Conditioning) |
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Avena sativa Kernel Extract
(Abrasive, Antioxidant, Skin Conditioning, Skin Conditioning Emollient) |
|
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Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent) |
Bad for Sensitive Skin
|
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Vitis Vinifera Seed Extract
(Anti Seborrheic, Antimicrobial, Antioxidant, Oral Care, Skin Protecting, Uv Absorber) |
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Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling) |
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Zea Mays Starch
(Abrasive, Absorbent, Anticaking, Skin Protecting, Viscosity Controlling) |
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Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient) |
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
|
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Potassium Sorbate
(Fragrance, Preservative) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.
Lactic Acid
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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