Purify & Revive Mineral Diminishing Shampoo

Pravana

Purify & Revive Mineral Diminishing Shampoo

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About this product

The Pravana Purify & Revive Mineral Diminishing Shampoo is a misc. Our analysis of its 28 ingredients (19 low-risk) rates it Excellent (86/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
28
Low-risk
19
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/8
Good for dry skin
Glycol Distearate Glycerin Hydrolyzed Jojoba Esters Lactic Acid Lecithin
Caution for dry skin
Decyl Glucoside Glycerin Hydrolyzed Jojoba Esters Sodium C14-16 Olefin Sulfonate Cetrimonium Chloride Laureth-4 Lecithin Palm Kernelamidopropyl Betaine
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Hydrolyzed Jojoba Esters
Sensitive Skin 1/12
Good for sensitive skin
Glycerin
Caution for sensitive skin
Levulinic Acid Sodium Chloride Glycerin Benzoic Acid Sorbic Acid Potassium Sorbate Lactic Acid Methylparaben Hexyl Cinnamal Benzyl Salicylate Propylparaben Laureth-4

Ingredients list

28 total
Lower hazard (1) Higher hazard (7)
All28 Skin Conditioning13 Fragrance11 Surfactant7 Antistatic Agent7 Film Forming6 Preservative6 Emulsifying5 Masking5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
B
Sodium C14-16 Olefin Sulfonate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
1
B
Decyl Glucoside
(Cleansing, Emulsion Stabilising, Surfactant)
Palm Kernelamidopropyl Betaine
(Antistatic Agent, Cleansing, Foam Boosting, Hair Conditioning, Skin Conditioning, Surfactant)
Dimethyl Lauramide/Myristamide
(Solvent, Surfactant Cleansing, Surfactant Emulsifying, Surfactant Foam Boosting, Viscosity Controlling)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
1
Levulinic Acid
(Fragrance, Skin Conditioning, Perfuming)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
PARFUM
(Fragrance, Perfuming)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
3
A
Polyquaternium-7
(Antistatic Agent, Film Forming, Hair Fixing)
2
3
B
Laureth-4
(Antistatic Agent, Emulsifying, Masking, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
7
Benzyl Salicylate
(Fragrance, Uv Absorber, Masking)
Allergens
Allergens
3
A
Sorbic Acid
(Fragrance, Preservative)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
4
A
Methylparaben
(Fragrance, Preservative)
Paraben
Paraben
1
A
Hydrolyzed Jojoba Esters
(Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning Agent Occlusive, Emulsifying, Surfactant, Skin Conditioning)
1
Coffea Robusta Seed Extract
(Skin Conditioning)
7
A
Propylparaben
(Fragrance, Preservative, Perfuming)
Paraben
Paraben
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
A
Trisodium EDTA
(Chelating Agent)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Palm Kernelamidopropyl Betaine
Skin Conditioning
Levulinic Acid
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Lactic Acid
Exfoliant, Humectant
Glycol Distearate
Emollient, Skin Conditioning
Sodium Gluconate
Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Contains sulfate
Contains eu allergen
Not fungal acne (malassezia) safe
Benzyl Salicylate — higher EWG
Propylparaben — higher EWG
May not suit dry skin
May not suit oily/acne-prone skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Decyl Glucoside
Cleansing, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingEmulsion stabilisingSurfactant
Palm Kernelamidopropyl Betaine
Antistatic agent, Cleansing
Limited public safety data.Read moreShow less
EWG N/A Antistatic agentCleansingFoam boostingHair conditioningSkin conditioningSurfactant
Dimethyl Lauramide/Myristamide
Solvent, Surfactant cleansing
Limited public safety data.Read moreShow less
EWG N/A SolventSurfactant cleansingSurfactant emulsifyingSurfactant foam boostingViscosity controlling
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Levulinic Acid
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSkin conditioningPerfuming
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Polyquaternium-7
Antistatic agent, Film forming
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antistatic agentFilm formingHair fixing
Sodium Gluconate
Chelating agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentSkin conditioning
Cetrimonium Chloride
Antistatic agent, Cosmetic biocide
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCosmetic biocideEmulsifyingSurfactantAntimicrobialPreservative
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sorbic Acid
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Hydrolyzed Jojoba Esters
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFilm formingHair conditioningSkin-conditioning agent -occlusiveEmulsifyingSurfactantSkin conditioning
+ 3 more — see the full ingredients list above
Sodium C14-16 Olefin Sulfonate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B CleansingFoamingSurfactant Sulfate
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Laureth-4
Antistatic agent, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 2–3 CIR B Antistatic agentEmulsifyingMaskingSurfactant Bad for Oily Skin
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Hexyl Cinnamal
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Benzyl Salicylate
Fragrance, Uv absorber
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceUv absorberMasking Allergens
Methylparaben
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Propylparaben
Fragrance, Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR A FragrancePreservativePerfuming Paraben

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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