Proactiv & Proactiv+ Deep Cleansing Wash

Proactiv

Proactiv & Proactiv+ Deep Cleansing Wash

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About this product

The Proactiv & Proactiv+ Deep Cleansing Wash is a cleanser. Our analysis of its 23 ingredients (12 low-risk) rates it Great (71/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
23
Low-risk
12
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/7
Good for dry skin
Distearyl Phthalic Acid Amide Cetyl Alcohol Stearyl Alcohol Butylene Glycol Jojoba Esters Camellia Sinensis Leaf Extract
Caution for dry skin
Cetyl Alcohol Stearyl Alcohol Salicylic Acid Camellia Sinensis Leaf Extract Sodium Hydroxide Menthol Ammonium Laureth Sulfate
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Salicylic Acid Camellia Sinensis Leaf Extract
Sensitive Skin 4/13
Good for sensitive skin
Jojoba Esters Camellia Sinensis Leaf Extract Menthol Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Cetyl Alcohol Stearyl Alcohol Butylene Glycol Salicylic Acid Camellia Sinensis Leaf Extract Menthol Methylparaben Ethylparaben Phenoxyethanol Butylparaben Isobutylparaben Propylparaben Fragrance

Ingredients list

23 total
Lower hazard (1) Higher hazard (8)
All23 Fragrance10 Skin Conditioning10 Masking8 Preservative7 Viscosity Controlling6 Viscosity Increasing Agent6 Emulsion Stabilising5 Emollient5
EWG CIR Ingredient Name & Cosmetic Functions Notes
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
Distearyl Phthalic Acid Amide
(Skin Conditioning, Emollient)
1
A
Polyethylene
(Abrasive, Adhesive, Binding Agent, Bulking Agent, Emulsion Stabilising, Film Forming, Oral Care Agentagent, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
1
A
Stearyl Alcohol
(Emulsion Stabilising, Fragrance, Emulsifying, Surfactant, Foambooster, Viscosity Increasing Agent, Emollient, Foam Boosting, Masking, Opacifying, Refatting, Viscosity Controlling)
1
A
Jojoba Esters
(Emollient, Moisturising, Skin Conditioning, Soothing)
3
A
PEG-120 Methyl Glucose Dioleate
(Sufactant, Emulsifying)
2
3
Ammonium Laureth Sulfate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
4
A
Methylparaben
(Fragrance, Preservative)
Paraben
Paraben
4
A
Ethylparaben
(Fragrance, Preservative)
Paraben
Paraben
7
A
Butylparaben
(Fragrance, Preservative, Masking)
Paraben
Paraben
7
A
Propylparaben
(Fragrance, Preservative, Perfuming)
Paraben
Paraben
7
A
Isobutylparaben
(Preservative)
Paraben
Paraben
8
Fragrance
(Deodorant, Masking, Perfuming)
2
4
Chromium Hydroxide Green
(Cosmetic Colorant, Hair Dyeing)

My Ingredient Notes

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Key ingredients

Salicylic Acid
Exfoliant, Skin Conditioning
Cocamidopropyl Betaine
Skin Conditioning
Distearyl Phthalic Acid Amide
Skin Conditioning, Emollient
Cetyl Alcohol
Emollient
Stearyl Alcohol
Emollient
Jojoba Esters
Emollient, Moisturising

Benefits

Fungal-acne (Malassezia) safe
Good for oily/acne-prone skin

Concerns

Contains paraben
Contains sulfate
Butylparaben — higher EWG
Propylparaben — higher EWG
Isobutylparaben — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Distearyl Phthalic Acid Amide
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollient
Polyethylene
Abrasive, Adhesive
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAdhesiveBinding agentBulking agentEmulsion stabilisingFilm formingOral care agentagentViscosity increasing agentViscosity controlling
Cetyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceOpacifyingEmulsifyingSurfactantFoam boostingViscosity increasing agentEmollientMaskingViscosity controlling
Stearyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceEmulsifyingSurfactant- foamboosterViscosity increasing agentEmollientFoam boostingMaskingOpacifyingRefattingViscosity controlling
Jojoba Esters
Emollient, Moisturising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMoisturisingSkin conditioningSoothing
PEG-120 Methyl Glucose Dioleate
Sufactant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A SufactantEmulsifying
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Chromium Hydroxide Green
Cosmetic colorant, Hair dyeing
Low-to-moderate hazard.Read moreShow less
EWG 2–4 Cosmetic colorantHair dyeing
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Ammonium Laureth Sulfate
Cleansing, Foaming
Low-to-moderate hazard.Read moreShow less
EWG 2–3 CleansingFoamingSurfactant Sulfate
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Methylparaben
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Ethylparaben
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Butylparaben
Fragrance, Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR A FragrancePreservativeMasking Paraben
Propylparaben
Fragrance, Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR A FragrancePreservativePerfuming Paraben
Isobutylparaben
Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR A Preservative Paraben
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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