Softening Shampoo

Proudly

Where to buy Possibly in stock

About this product

The Proudly Softening Shampoo is a emulsion. Our analysis of its 33 ingredients (25 low-risk) rates it Excellent (99/100).

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
33
Low-risk
25
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/9
Good for dry skin
Glycol Distearate Glucose Inulin Glycerin Fructose
Caution for dry skin
Glyceryl Stearate SE Cellulose Sodium Methyl Cocoyl Taurate Sodium Stearoyl Lactylate Stearic Acid Xanthan Gum Glycerin Sodium Laurylglucosides Hydroxypropylsulfonate Sodium Bis-Hydroxyethylglycinate Coco-Glucosides Crosspolymer
Oily/Acne-Prone Skin No data
Sensitive Skin 2/9
Good for sensitive skin
Glycerin Triethyl Citrate
Caution for sensitive skin
Vanillin Cellulose Gum Sodium Chloride Stearic Acid Glycerin Triethyl Citrate Maltol Citric Acid Phenoxyethanol

Ingredients list

33 total
Lower hazard (1) Higher hazard (4)
All33 Skin Conditioning14 Fragrance9 Viscosity Controlling8 Masking7 Humectant7 Viscosity Increasing Agent5 Emulsion Stabilising5 Surfactant5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Cocamidopropyl Hydroxysultaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Sodium Laurylglucosides Hydroxypropylsulfonate
(Cleansing, Emulsifying, Foam Boosting, Hydrotrope, Surfactant)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
B
Sodium Methyl Cocoyl Taurate
(Cleansing, Foaming, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Glyceryl Stearate SE
(Emulsifying, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
VITIS VINIFERA SEED OIL
(Skin Conditioning, Skin Conditioning Emollient)
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
rosmarinus officinalis extract
(Antimicrobial, Refreshing, Tonic)
1
Althaea Officinalis Root Extract
(Skin Conditioning)
Oryza Sativa Bran Extract
(Skin Conditioning, Skin Protecting)
1
A
Fructose
(Flavoring Agent, Humectant)
1
A
Glucose
(Flavoring Agent, Humectant, Skin Conditioning Agent Miscellaneous)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
1
Vanillin
(Flavoring Agent, Fragrance, Masking)
1
A
Triethyl Citrate
(Fragrance, Plasticizer, Antioxidant, Deodorant, Masking, Solvent)
Ethyl Butyrate
(Perfuming)
1
Maltol
(Masking, Tonic)
delta-decalactone
(Fragrance, Perfuming)
1
Sodium Stearoyl Lactylate
(Emulsifying, Surfactant)
1
Sodium Bis-Hydroxyethylglycinate Coco-Glucosides Crosspolymer
(Cleansing, Foam Boosting, Hair Conditioning, Surfactant)
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
1
A
Inulin
(Humectant, Skin Conditioning)
1
A
Cellulose
(Absorbent, Bulking Agent, Slip Modifier, Opacifying, Viscosity Controlling)
1
A
Cellulose Gum
(Binding Agent, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
dimethylhydroxy furanone
(Fragrance, Tonic)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

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Key ingredients

Cocamidopropyl Hydroxysultaine
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Glycol Distearate
Emollient, Skin Conditioning
VITIS VINIFERA SEED OIL
Skin Conditioning
Butyrospermum Parkii Butter
Skin Conditioning
Althaea Officinalis Root Extract
Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Hydroxysultaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Laurylglucosides Hydroxypropylsulfonate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CleansingEmulsifyingFoam boostingHydrotropeSurfactant
VITIS VINIFERA SEED OIL
Skin conditioning, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning emollient
Butyrospermum Parkii Butter
Skin conditioning, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningViscosity controlling
rosmarinus officinalis extract
Antimicrobial, Refreshing
Limited public safety data.Read moreShow less
EWG N/A AntimicrobialRefreshingTonic
Althaea Officinalis Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Oryza Sativa Bran Extract
Skin conditioning, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin protecting
Fructose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectant
Glucose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantSkin-conditioning agent- miscellaneous
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Vanillin
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentFragranceMasking
Triethyl Citrate
Fragrance, Plasticizer
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragrancePlasticizerAntioxidantDeodorantMaskingSolvent
Ethyl Butyrate
Perfuming
Limited public safety data.Read moreShow less
EWG N/A Perfuming
Maltol
Masking, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingTonic
+ 11 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Sodium Methyl Cocoyl Taurate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Fungal-acne trigger
Glyceryl Stearate SE
Emulsifying, Surfactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A EmulsifyingSurfactant Bad for Oily Skin
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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