20% Vitamin C Serum

Pura D'or

Where to buy Possibly in stock

About this product

The Pura D'or 20% Vitamin C Serum is a treatment. Our analysis of its 21 ingredients (14 low-risk) rates it Excellent (93/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Treatments
Ingredients
21
Low-risk
14
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/3
Good for dry skin
Betaine Argania Spinosa Kernel Oil Caprylyl Glycol Glycerin Hyaluronic Acid Tremella Fuciformis Sporocarp Extract
Caution for dry skin
Xanthan Gum Glycerin Polysorbate 20
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Retinol
Sensitive Skin 5/3
Good for sensitive skin
Glycerin Tremella Fuciformis Sporocarp Extract Ferulic Acid Sodium Metabisulfite Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Sodium Citrate Glycerin Retinol

Ingredients list

21 total
Lower hazard (1) Higher hazard (9)
All21 Skin Conditioning15 Humectant7 Antioxidant5 Hair Conditioning5 Viscosity Controlling4 Fragrance3 Solvent3 Viscosity Decreasing Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
Hamamelis Virginiana Bark/Leaf/Twig Extract
(Skin Conditioning)
1
Tremella Fuciformis Sporocarp Extract
(Antioxidant, Hair Conditioning, Humectant, Skin Conditioning)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
2
Ferulic Acid
(Antioxidant, Preservative, Uv Absorber, Antimicrobial)
1
Dimethyl Sulfone
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Argania Spinosa Kernel Oil
(Emollient, Skin Conditioning)
Fungal Acne
Fungal Acne Trigger
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
SIMMONDSIA CHINENSIS SEED OIL
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
1
Phytic Acid
(Chelating Agent, Oral Care Agent)
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
4
A
Sodium Metabisulfite
(Antioxidant, Preservative, Reducing)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Caprylhydroxamic Acid
(Chelating Agent)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Aloe Barbadensis Leaf Juice
Skin Conditioning
ASCORBIC ACID
Antioxidant, Skin Conditioning
Hamamelis Virginiana Bark/Leaf/Twig Extract
Skin Conditioning
Tremella Fuciformis Sporocarp Extract
Antioxidant, Humectant
Betaine
Humectant, Skin Conditioning
Glycerin
Humectant, Skin Protecting

Benefits

Good for dry skin
Good for oily/acne-prone skin
Good for sensitive skin

Concerns

Not fungal acne (malassezia) safe
Retinol — higher EWG

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Hamamelis Virginiana Bark/Leaf/Twig Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Tremella Fuciformis Sporocarp Extract
Antioxidant, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantHair conditioningHumectantSkin conditioning
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
Hyaluronic Acid
Skin conditioning, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningViscosity increasing agentAntistatic agentHumectantMoisturising
Ferulic Acid
Antioxidant, Preservative
Low-hazard ingredient.Read moreShow less
EWG 2 AntioxidantPreservativeUv absorberAntimicrobial
Dimethyl Sulfone
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
SIMMONDSIA CHINENSIS SEED OIL
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollient
Phytic Acid
Chelating agent, Oral care agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agentOral care agent
Sodium Citrate
Ph adjuster, Buffering agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Ph adjusterBuffering agentChelatingMasking
Sodium Metabisulfite
Antioxidant, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A AntioxidantPreservativeReducing
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
+ 1 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Argania Spinosa Kernel Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning Fungal-acne trigger
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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