SuperCerum Pure Vitamin C Serum

Pure & Cimple

Where to buy Possibly in stock

About this product

The Pure & Cimple SuperCerum Pure Vitamin C Serum is a serums, essence, ampoule. Our analysis of its 14 ingredients (9 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to dry and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
14
Low-risk
9
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/2
Good for dry skin
Glycerin Sodium Lactate
Caution for dry skin
Glycerin Heptyl Glucoside
Oily/Acne-Prone Skin No data
Sensitive Skin 4/2
Good for sensitive skin
Alpha-Arbutin Ergothioneine Glycerin Ferulic Acid
Caution for sensitive skin
Glutathione Glycerin

Ingredients list

14 total
Lower hazard (1) Higher hazard (6)
All14 Antioxidant5 Fragrance4 Skin Conditioning4 Solvent3 Preservative3 Humectant3 Viscosity Controlling2 Viscosity Decreasing Agent2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Macrocystis Pyrifera Extract
(Viscosity Controlling)
1
Glutathione
(Fragrance, Reducing)
1
Alpha-Arbutin
(Antioxidant, Skin Conditioning)
2
Ferulic Acid
(Antioxidant, Preservative, Uv Absorber, Antimicrobial)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
Heptyl Glucoside
(Surfactant)
1
Ergothioneine
(Antioxidant)
6
B
Diazolidinyl Urea
(Preservative)
4
6
B
Iodopropynyl Butylcarbamate
(Preservative)

My Ingredient Notes

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Key ingredients

ASCORBIC ACID
Antioxidant, Skin Conditioning
Glycerin
Humectant, Skin Protecting
Alpha-Arbutin
Antioxidant, Skin Conditioning
Ferulic Acid
Antioxidant, Uv Absorber
Sodium Lactate
Exfoliant, Humectant
TOCOPHEROL
Antioxidant, Skin Conditioning

Benefits

Good for sensitive skin

Concerns

Not fungal acne (malassezia) safe

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Macrocystis Pyrifera Extract
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity controlling
Glutathione
Fragrance, Reducing
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceReducing
Alpha-Arbutin
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Ferulic Acid
Antioxidant, Preservative
Low-hazard ingredient.Read moreShow less
EWG 2 AntioxidantPreservativeUv absorberAntimicrobial
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Sodium Lactate
Buffering agent, Exfoliant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Buffering agentExfoliantHumectantKeratolytic
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Heptyl Glucoside
Surfactant
Limited public safety data.Read moreShow less
EWG N/A Surfactant
Ergothioneine
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Diazolidinyl Urea
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR B Preservative
Iodopropynyl Butylcarbamate
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 4–6 CIR B Preservative

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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