Strength Cure Blonde Purple Shampoo

Pureology

Strength Cure Blonde Purple Shampoo

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About this product

The Pureology Strength Cure Blonde Purple Shampoo is a misc. Our analysis of its 45 ingredients (35 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
45
Low-risk
35
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/11
Good for dry skin
2-Oleamido-1,3-Octadecanediol Glycol Distearate Caprylic/Capric Triglyceride Butylene Glycol Glycerin Propylene Glycol
Caution for dry skin
Decyl Glucoside Sodium Lauryl Sulfoacetate Sodium Cocoyl Isethionate Glycerin Trideceth-6 Salicylic Acid Cetrimonium Chloride Sodium Lauroyl Sarcosinate Sodium Hydroxide PEG-55 Propylene Glycol Oleate PPG-5-Ceteth-20
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Salicylic Acid
Sensitive Skin 2/13
Good for sensitive skin
Glycerin Haematococcus Pluvialis Extract
Caution for sensitive skin
Sodium Chloride Arginine Caprylic/Capric Triglyceride Butylene Glycol Glycerin Propylene Glycol Salicylic Acid Citric Acid Benzoic Acid Sodium Benzoate Potassium Sorbate Phenoxyethanol Methylisothiazolinone

Ingredients list

45 total
Lower hazard (1) Higher hazard (7)
All45 Skin Conditioning22 Fragrance13 Hair Conditioning11 Viscosity Controlling11 Preservative8 Masking8 Surfactant8 Antistatic Agent6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Coco-Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
2
B
Disodium Laureth Sulfosuccinate
(Sufactant, Foam Boosting, Hydrotrope, Foaming)
1
B
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Sodium Lauryl Sulfoacetate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
3
B
Sodium Lauroyl Sarcosinate
(Antistatic Agent, Cleansing, Emulsifying, Foaming, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
1
B
Decyl Glucoside
(Cleansing, Emulsion Stabilising, Surfactant)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
PARFUM
(Fragrance, Perfuming)
1
A
Amodimethicone
(Antistatic Agent, Hair Conditioning)
Silicone
Silicone
3
B
PPG-5-Ceteth-20
(Emulsifying, Surfactant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
PEG-55 Propylene Glycol Oleate
(Sufactant, Surfactant, Viscosity Controlling)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
3
CI 60730
(Cosmetic Colorant)
1
Acrylates/Beheneth-25 Methacrylate Copolymer
(Viscosity Controlling)
1
A
Camelina Sativa Seed Oil
(Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
Olea Europaea Fruit Oil
(Fragrance, Perfuming, Skin Conditioning)
1
B
Trideceth-6
(Emulsifying, Surfactant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
Helianthus Annuus Seed Extract
(Skin Conditioning)
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Magnesium Nitrate
(Hair Conditioning)
1
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
(Hair Conditioning, Skin Conditioning)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
2-Oleamido-1,3-Octadecanediol
(Skin Conditioning, Emollient)
3
B
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative)
Poly(Linseed Oil)
(Binding, Film Forming, Hair Conditioning, Hair Fixing, Hair Waving Or Straightening, Viscosity Controlling)
3
A
Benzophenone-4
(Uv Absorber, Uv Filter)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
Orchis Mascula Extract
(Hair Conditioning, Skin Conditioning)
6
B
Methylchloroisothiazolinone
(Preservative)
1
Haematococcus Pluvialis Extract
(Antioxidant)
1
Magnesium Chloride
(Viscosity Controlling)
7
B
Methylisothiazolinone
(Preservative)
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
3
A
Potassium Sorbate
(Fragrance, Preservative)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Coco-Betaine
Skin Conditioning
Sodium Lauroyl Sarcosinate
Skin Conditioning
Glycol Distearate
Emollient, Skin Conditioning
Propylene Glycol
Humectant, Skin Conditioning
Camelina Sativa Seed Oil
Skin Conditioning
Butylene Glycol
Skin Conditioning, Humectant

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Contains sulfate
Contains silicone
Not fungal acne (malassezia) safe
Methylisothiazolinone — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Coco-Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Disodium Laureth Sulfosuccinate
Sufactant, Foam boosting
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B SufactantFoam boostingHydrotropeFoaming
Sodium Lauroyl Sarcosinate
Antistatic agent, Cleansing
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCleansingEmulsifyingFoamingHair conditioningSkin conditioningSurfactantViscosity controlling
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Decyl Glucoside
Cleansing, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingEmulsion stabilisingSurfactant
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
PPG-5-Ceteth-20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
PEG-55 Propylene Glycol Oleate
Sufactant, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A SufactantSurfactantViscosity controlling
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
CI 60730
Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 3 Cosmetic colorant
Acrylates/Beheneth-25 Methacrylate Copolymer
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity controlling
Camelina Sativa Seed Oil
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
+ 17 more — see the full ingredients list above
Sodium Cocoyl Isethionate
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant Fungal-acne trigger
Sodium Lauryl Sulfoacetate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingFoamingSurfactant Sulfate
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Amodimethicone
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioning Silicone
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Methylchloroisothiazolinone
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR B Preservative
Methylisothiazolinone
Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR B Preservative

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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