NPAA Serum

Ruruberry

Where to buy Possibly in stock

About this product

The Ruruberry NPAA Serum is a serums, essence, ampoule. Our analysis of its 15 ingredients (15 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to dry and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
15
Low-risk
15
Fragrance
Fragrance-free
Origin
Malaysia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/0
Good for dry skin
Saccharide Isomerate Butylene Glycol Sodium Hyaluronate Zinc PCA
Oily/Acne-Prone Skin No data
Sensitive Skin 3/2
Good for sensitive skin
Alpha-Arbutin Hydroxyacetophenone Allantoin
Caution for sensitive skin
Butylene Glycol Citric Acid

Ingredients list

15 total
Lower hazard (1) Higher hazard (3)
All15 Skin Conditioning19 Humectant4 Solvent3 Fragrance2 Masking2 Hair Conditioning2 Antioxidant2 Skin Protecting2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
Potassium Azeloyl Diglycinate
(Skin Conditioning)
1
Acetyl Glucosamine
(Skin Conditioning)
1
Saccharide Isomerate
(Humectant)
1
Alpha-Arbutin
(Antioxidant, Skin Conditioning)
1
Hydroxyacetophenone
(Antioxidant)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
Zinc PCA
(Skin Conditioning, Humectant)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Beta-Glucan
(Bulking Agent, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Butylene Glycol
Skin Conditioning, Humectant
Niacinamide
Skin Conditioning
Pentylene Glycol
Skin Conditioning
Potassium Azeloyl Diglycinate
Skin Conditioning
Acetyl Glucosamine
Skin Conditioning
Saccharide Isomerate
Humectant

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin
Good for sensitive skin

Concerns

No major concerns flagged

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Potassium Azeloyl Diglycinate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Acetyl Glucosamine
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Saccharide Isomerate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Alpha-Arbutin
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Hydroxyacetophenone
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Zinc PCA
Skin conditioning, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 Skin conditioningHumectant
Beta-Glucan
Bulking agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Bulking agentSkin conditioning
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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