Deepshine Permanent Color
The Rusk Deepshine Permanent Color is a misc. Our analysis of its 21 ingredients (13 low-risk) rates it Excellent (88/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Rusk Deepshine Permanent Color is a misc. Our analysis of its 21 ingredients (13 low-risk) rates it Excellent (88/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling) |
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Ammonium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent) |
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Ceteareth-30
(Cleansing, Emulsifying, Surfactant) |
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Isodecyl Oleate
(Skin Conditioning, Emollient) |
Bad for Oily Skin
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Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling) |
Good for Dry Skin
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Synthetic Beeswax
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Viscosity Controlling) |
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Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
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Polyquaternium-22
(Antistatic Agent, Film Forming, Hair Fixing) |
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EDTA
(Chelating Agent) |
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ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning) |
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Sodium Hydrosulfite
(Reducing, Viscosity Controlling) |
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Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling) |
Good for Dry Skin
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Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning) |
Good for Dry Skin
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Pelvetia Canaliculata Extract
(Skin Protecting) |
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Laminaria Digitata Extract
(Skin Protecting) |
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P-Phenylenediamine
(Hair Dyeing) |
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P-Aminophenol
(Hair Dyeing) |
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M-Aminophenol
(Hair Dyeing) |
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Resorcinol
(Antiacne Agent, Denaturant, External Analgesic, Fragrance, Hair Dyeing, Masking) |
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PARFUM
(Fragrance, Perfuming) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
ASCORBIC ACID
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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