Deepshine Permanent Color

Rusk

Deepshine Permanent Color

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About this product

The Rusk Deepshine Permanent Color is a misc. Our analysis of its 21 ingredients (13 low-risk) rates it Excellent (88/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
21
Low-risk
13
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/3
Good for dry skin
Cetearyl Alcohol Isodecyl Oleate Butylene Glycol Propylene Glycol
Caution for dry skin
Ammonium Hydroxide Resorcinol Ceteareth-30
Oily/Acne-Prone Skin No data
Sensitive Skin 2/4
Good for sensitive skin
Pelvetia Canaliculata Extract Laminaria Digitata Extract
Caution for sensitive skin
Butylene Glycol Propylene Glycol Resorcinol Ceteareth-30

Ingredients list

21 total
Lower hazard (1) Higher hazard (8)
All21 Skin Conditioning8 Viscosity Controlling6 Fragrance5 Emulsion Stabilising4 Foam Boosting4 Hair Dyeing4 Solvent3 Viscosity Increasing Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
3
Ammonium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
3
7
Ceteareth-30
(Cleansing, Emulsifying, Surfactant)
1
Isodecyl Oleate
(Skin Conditioning, Emollient)
Bad for Oily Skin
Bad for Oily Skin
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Synthetic Beeswax
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Viscosity Controlling)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Polyquaternium-22
(Antistatic Agent, Film Forming, Hair Fixing)
2
A
EDTA
(Chelating Agent)
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
1
Sodium Hydrosulfite
(Reducing, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Pelvetia Canaliculata Extract
(Skin Protecting)
1
Laminaria Digitata Extract
(Skin Protecting)
P-Phenylenediamine
(Hair Dyeing)
P-Aminophenol
(Hair Dyeing)
M-Aminophenol
(Hair Dyeing)
8
Resorcinol
(Antiacne Agent, Denaturant, External Analgesic, Fragrance, Hair Dyeing, Masking)
PARFUM
(Fragrance, Perfuming)

My Ingredient Notes

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Key ingredients

Cetearyl Alcohol
Emollient
Isodecyl Oleate
Skin Conditioning, Emollient
Propylene Glycol
Humectant, Skin Conditioning
Cocamidopropyl Betaine
Skin Conditioning
ASCORBIC ACID
Antioxidant, Skin Conditioning
Butylene Glycol
Skin Conditioning, Humectant

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin

Concerns

Ceteareth-30 — higher EWG
Resorcinol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cetearyl Alcohol
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingFoam boostingViscosity increasingagent - aqueousViscosity increasing agentEmollientEmulsifyingViscosity controlling
Ammonium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 DenaturantPh adjusterBuffering agent
Synthetic Beeswax
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingViscosity increasing agentBindingViscosity controlling
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Polyquaternium-22
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
EDTA
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Chelating agent
ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Sodium Hydrosulfite
Reducing, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 ReducingViscosity controlling
Pelvetia Canaliculata Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Laminaria Digitata Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
P-Phenylenediamine
Hair dyeing
Limited public safety data.Read moreShow less
EWG N/A Hair dyeing
P-Aminophenol
Hair dyeing
Limited public safety data.Read moreShow less
EWG N/A Hair dyeing
M-Aminophenol
Hair dyeing
Limited public safety data.Read moreShow less
EWG N/A Hair dyeing
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Ceteareth-30
Cleansing, Emulsifying
Higher-hazard ingredient.Read moreShow less
EWG 3–7 CleansingEmulsifyingSurfactant
Isodecyl Oleate
Skin conditioning, Emollient
Potentially comedogenic - can block poresRead moreShow less
EWG 1 Skin conditioningEmollient Bad for Oily Skin
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Resorcinol
Antiacne agent, Denaturant
Higher-hazard ingredient.Read moreShow less
EWG 8 Antiacne agentDenaturantExternal analgesicFragranceHair dyeingMasking

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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