Face 4Ward - Serum

Shakeup Cosmetics

Where to buy Possibly in stock

About this product

The Shakeup Cosmetics Face 4Ward - Serum is a serums, essence, ampoule. Our analysis of its 23 ingredients (21 low-risk) rates it Excellent (96/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
23
Low-risk
21
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/4
Good for dry skin
C13-14 Isoparaffin Gluconolactone Squalane Calcium Gluconate Butylene Glycol Sodium Hyaluronate Glycerin Dimethicone
Caution for dry skin
Glycerin Laureth-7 Sodium Hydroxide Polysorbate 20
Oily/Acne-Prone Skin No data
Sensitive Skin 2/5
Good for sensitive skin
Glycerin Dimethicone
Caution for sensitive skin
Gluconolactone Butylene Glycol Glycerin Sodium Benzoate Phenoxyethanol

Ingredients list

23 total
Lower hazard (1) Higher hazard (4)
All23 Skin Conditioning12 Humectant6 Solvent5 Fragrance5 Film Forming4 Hair Conditioning3 Viscosity Controlling3 Skin Protecting3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
1
Ammonium Polyacryloyldimethyl Taurate
(Emulsion Stabilising, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Gluconolactone
(Fragrance, Humectant, Solvent)
1
Polysilicone-11
(Film Forming)
4
B
Polyacrylamide
(Binding Agent, Film Forming, Hair Fixing, Antistatic Agent, Binding)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
B
C13-14 Isoparaffin
(Emollient, Solvent)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
3
B
Laureth-7
(Emulsifying, Surfactant)
1
B
Centella Asiatica Leaf Extract
(Skin Conditioning)
1
A
Calcium Gluconate
(Skin Conditioning, Humectant, Oral Care Agent)
1
CI 15985
(Cosmetic Colorant)
2
CI 42090
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Glycerin
Humectant, Skin Protecting
Squalane
Emollient, Skin Conditioning
Dimethicone
Skin Protecting, Emollient
Butylene Glycol
Skin Conditioning, Humectant
Niacinamide
Skin Conditioning
Sodium Hyaluronate
Skin Conditioning, Humectant

Benefits

Good for dry skin

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Ammonium Polyacryloyldimethyl Taurate
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingViscosity increasing agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Gluconolactone
Fragrance, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceHumectantSolvent
Polysilicone-11
Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Film forming
Polyacrylamide
Binding agent, Film forming
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Binding agentFilm formingHair fixingAntistatic agentBinding
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
C13-14 Isoparaffin
Emollient, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmollientSolvent
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Laureth-7
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
Centella Asiatica Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
Calcium Gluconate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectantOral care agent
+ 2 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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