Shir-Organic Pure Blackberry Moisturizer

Shira

Shir-Organic Pure Blackberry Moisturizer

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About this product

The Shira Shir-Organic Pure Blackberry Moisturizer is a moisturizer. Our analysis of its 16 ingredients (8 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Moisturizers
Ingredients
16
Low-risk
8
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/3
Good for dry skin
Glycerin Camellia Sinensis Leaf Extract
Caution for dry skin
Morinda Citrifolia Extract Glycerin Camellia Sinensis Leaf Extract
Oily/Acne-Prone Skin 3/0
Good for oily/acne-prone skin
Morinda Citrifolia Extract Camellia Sinensis Leaf Extract Retinol
Sensitive Skin 6/4
Good for sensitive skin
Ubiquinone Calcium Ascorbate Glycerin Laminaria Digitata Extract Thioctic Acid Camellia Sinensis Leaf Extract
Caution for sensitive skin
Styrax Benzoin Gum Glycerin Camellia Sinensis Leaf Extract Retinol

Ingredients list

16 total
Lower hazard (1) Higher hazard (9)
All16 Skin Conditioning13 Antioxidant6 Astringent5 Fragrance4 Tonic3 Skin Protecting3 Perfuming3 Humectant3
EWG CIR Ingredient Name & Cosmetic Functions Notes
Rubus Fruticosus Fruit Extract
(Astringent, Fragrance, Tonic)
Rubus Fruticosus Seed
(Skin Conditioning)
Rubus Occidentalis Fruit Extract
(Astringent, Skin Conditioning)
1
Laminaria Digitata Extract
(Skin Protecting)
1
Morinda Citrifolia Extract
(Astringent)
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Calcium Ascorbate
(Antioxidant, Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
2
Thioctic Acid
(Antioxidant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
1
Styrax Benzoin Gum
(Film Forming, Masking, Perfuming, Skin Conditioning)
Citrus Grandis Seed Extract
(Astringent, Perfuming, Skin Conditioning, Tonic)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Rubus Fruticosus Fruit Extract
Astringent
Rubus Fruticosus Seed
Skin Conditioning
Rubus Occidentalis Fruit Extract
Astringent, Skin Conditioning
Laminaria Digitata Extract
Skin Protecting
Morinda Citrifolia Extract
Astringent
Butyrospermum Parkii Butter
Skin Conditioning

Benefits

Good for oily/acne-prone skin
Good for sensitive skin

Concerns

Not fungal acne (malassezia) safe
Retinol — higher EWG
May not suit dry skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Rubus Fruticosus Fruit Extract
Astringent, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AstringentFragranceTonic
Rubus Fruticosus Seed
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Rubus Occidentalis Fruit Extract
Astringent, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentSkin conditioning
Laminaria Digitata Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Morinda Citrifolia Extract
Astringent
Low-hazard ingredient.Read moreShow less
EWG 1 Astringent
Butyrospermum Parkii Butter
Skin conditioning, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningViscosity controlling
Calcium Ascorbate
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantSkin conditioning
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Ubiquinone
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Thioctic Acid
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 2 Antioxidant
ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Styrax Benzoin Gum
Film forming, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Film formingMaskingPerfumingSkin conditioning
Citrus Grandis Seed Extract
Astringent, Perfuming
Limited public safety data.Read moreShow less
EWG N/A AstringentPerfumingSkin conditioningTonic
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin

How to use

How to use

  • 1 Where it fits: Apply near the end of your routine, after thinner serums.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Calcium Ascorbate, ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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