Haku Melanofocus EV Whitening Serum
The Shiseido Haku Melanofocus EV Whitening Serum is a serums, essence, ampoule. Our analysis of its 44 ingredients (32 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.
The Shiseido Haku Melanofocus EV Whitening Serum is a serums, essence, ampoule. Our analysis of its 44 ingredients (32 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Potassium Methoxysalicylate
(Bleaching) |
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Tranexamic Acid
(Cosmetic Astringent, Skin Conditioning) |
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Xylitol
(Flavoring Agent, Humectant, Skin Conditioning) |
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Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent) |
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Rosa Multiflora Fruit Extract
(Masking, Tonic) |
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Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling) |
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Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking) |
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Sodium Acetylated Hyaluronate
(Humectant) |
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Hypericum Perforatum Extract
(Antimicrobial, Astringent, Masking, Skin Conditioning, Skin Protecting, Soothing, Tonic) |
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Pyrola Incarnata Extract
(Skin Conditioning) |
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Potentilla Erecta Root Extract
(Skin Conditioning) |
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Lilium Candidum Flower Extract
(Skin Conditioning) |
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Glucosamine HCl
(Ph Adjuster, Antistatic Agent, Hair Conditioning) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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Artemisia Princeps Leaf Extract
(Skin Conditioning) |
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2-O-Ethyl Ascorbic Acid
(Skin Conditioning) |
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Water
(Solvent) |
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Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling) |
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Behenyl Alcohol
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Emollient, Viscosity Controlling) |
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Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling) |
Bad for Dry Skin
Bad for Sensitive Skin
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Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning) |
Silicone
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Isodecyl Acrylate
(Not Reported) |
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Sodium N-Isostearoyl Methyltaurate
(Cleansing, Surfactant Cleansing) |
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Tetradecane
(Perfuming) |
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Hydrogenated Polydecene
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Solvent) |
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Petrolatum
(Hair Conditioning, Skin Conditioning Agent Occlusive, Skin Protecting, Emollient, Moisturising, Uv Absorber) |
Bad for Oily Skin
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Maltitol
(Flavoring Agent, Humectant, Masking, Moisturising, Skin Conditioning) |
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PEG-100
(Binding Agent, Humectant, Solvent) |
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Hydrogenated Castor Oil
(Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Surfactant, Viscosity Controlling) |
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Myristyl Myristate
(Emollient, Opacifying, Skin Conditioning) |
Bad for Oily Skin
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PEG/PPG-14/7 Dimethyl Ether
(Skin Conditioning) |
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Stearyl Alcohol
(Emulsion Stabilising, Fragrance, Emulsifying, Surfactant, Foambooster, Viscosity Increasing Agent, Emollient, Foam Boosting, Masking, Opacifying, Refatting, Viscosity Controlling) |
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Beheneth-30
(Cleansing, Emulsifying, Surfactant) |
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Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling) |
Good for Dry Skin
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Stearamidopropyl Dimethylamine
(Antistatic Agent, Emulsifying, Hair Conditioning, Surfactant) |
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Disodium EDTA
(Chelating Agent, Viscosity Controlling) |
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
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BHT
(Antioxidant, Fragrance, Masking) |
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Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing) |
Good for Oily Skin
Bad for Sensitive Skin
Bad for Dry Skin
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Potassium Hydroxide
(Ph Adjuster, Buffering Agent) |
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Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking) |
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Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling) |
Bad for Dry Skin
Bad for Sensitive Skin
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Sodium Metabisulfite
(Antioxidant, Preservative, Reducing) |
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Phenoxyethanol
(Fragrance, Preservative) |
Paraben
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No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
2-O-Ethyl Ascorbic Acid
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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