Haku Melanofocus EV Whitening Serum

Shiseido

Where to buy Possibly in stock

About this product

The Shiseido Haku Melanofocus EV Whitening Serum is a serums, essence, ampoule. Our analysis of its 44 ingredients (32 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
44
Low-risk
32
Fragrance
Fragrance-free
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 13/11
Good for dry skin
Maltitol Behenyl Alcohol Sodium Acetylated Hyaluronate Stearyl Alcohol Xylitol Butylene Glycol Glycerin Hydrogenated Castor Oil Hydrogenated Polydecene Dimethicone PEG-100 Petrolatum Myristyl Myristate
Caution for dry skin
Beheneth-30 Hypericum Perforatum Extract Stearamidopropyl Dimethylamine Stearyl Alcohol Glycerin Hydrogenated Castor Oil Alcohol Menthol Alcohol Denat. Silica Tranexamic Acid
Oily/Acne-Prone Skin 4/1
Good for oily/acne-prone skin
Hypericum Perforatum Extract Alcohol Alcohol Denat. Tranexamic Acid
Caution for oily/acne-prone skin
Petrolatum
Sensitive Skin 7/17
Good for sensitive skin
Hypericum Perforatum Extract Glycerin Dimethicone Menthol Sodium Metabisulfite Petrolatum BHT
Caution for sensitive skin
Dipropylene Glycol Maltitol Hypericum Perforatum Extract Serine Sodium Citrate Stearyl Alcohol Rosa Multiflora Fruit Extract Butylene Glycol Glycerin Citric Acid Alcohol Hydrogenated Polydecene Menthol Alcohol Denat. Phenoxyethanol BHT Tetradecane

Ingredients list

44 total
Lower hazard (1) Higher hazard (6)
All44 Skin Conditioning23 Masking13 Fragrance10 Viscosity Controlling9 Humectant9 Solvent8 Hair Conditioning7 Emollient7
EWG CIR Ingredient Name & Cosmetic Functions Notes
Potassium Methoxysalicylate
(Bleaching)
Tranexamic Acid
(Cosmetic Astringent, Skin Conditioning)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
B
Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent)
1
Rosa Multiflora Fruit Extract
(Masking, Tonic)
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
Sodium Acetylated Hyaluronate
(Humectant)
1
A
Hypericum Perforatum Extract
(Antimicrobial, Astringent, Masking, Skin Conditioning, Skin Protecting, Soothing, Tonic)
Pyrola Incarnata Extract
(Skin Conditioning)
1
Potentilla Erecta Root Extract
(Skin Conditioning)
1
Lilium Candidum Flower Extract
(Skin Conditioning)
1
Glucosamine HCl
(Ph Adjuster, Antistatic Agent, Hair Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Artemisia Princeps Leaf Extract
(Skin Conditioning)
2-O-Ethyl Ascorbic Acid
(Skin Conditioning)
1
Water
(Solvent)
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
1
A
Behenyl Alcohol
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Emollient, Viscosity Controlling)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
Isodecyl Acrylate
(Not Reported)
Sodium N-Isostearoyl Methyltaurate
(Cleansing, Surfactant Cleansing)
Tetradecane
(Perfuming)
2
A
Hydrogenated Polydecene
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Solvent)
4
Petrolatum
(Hair Conditioning, Skin Conditioning Agent Occlusive, Skin Protecting, Emollient, Moisturising, Uv Absorber)
Bad for Oily Skin
Bad for Oily Skin
1
A
Maltitol
(Flavoring Agent, Humectant, Masking, Moisturising, Skin Conditioning)
3
A
PEG-100
(Binding Agent, Humectant, Solvent)
1
A
Hydrogenated Castor Oil
(Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Surfactant, Viscosity Controlling)
2
3
B
Myristyl Myristate
(Emollient, Opacifying, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
3
B
PEG/PPG-14/7 Dimethyl Ether
(Skin Conditioning)
1
A
Stearyl Alcohol
(Emulsion Stabilising, Fragrance, Emulsifying, Surfactant, Foambooster, Viscosity Increasing Agent, Emollient, Foam Boosting, Masking, Opacifying, Refatting, Viscosity Controlling)
1
B
Beheneth-30
(Cleansing, Emulsifying, Surfactant)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Stearamidopropyl Dimethylamine
(Antistatic Agent, Emulsifying, Hair Conditioning, Surfactant)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
6
A
BHT
(Antioxidant, Fragrance, Masking)
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
4
A
Sodium Metabisulfite
(Antioxidant, Preservative, Reducing)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Tranexamic Acid
Skin Conditioning
Xylitol
Humectant, Skin Conditioning
Lauryl Betaine
Skin Conditioning
Serine
Skin Conditioning
Sodium Acetylated Hyaluronate
Humectant
Hypericum Perforatum Extract
Astringent, Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Potassium Methoxysalicylate
Bleaching
Limited public safety data.Read moreShow less
EWG N/A Bleaching
Tranexamic Acid
Cosmetic astringent, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Cosmetic astringentSkin conditioning
Xylitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentHumectantSkin conditioning
Lauryl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agent
Rosa Multiflora Fruit Extract
Masking, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingTonic
Silica
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1–2 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingViscosity controlling
Serine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioningAntistatic agentMasking
Sodium Acetylated Hyaluronate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Hypericum Perforatum Extract
Antimicrobial, Astringent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntimicrobialAstringentMaskingSkin conditioningSkin protectingSoothingTonic
Pyrola Incarnata Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Potentilla Erecta Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Lilium Candidum Flower Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Glucosamine HCl
Ph adjuster, Antistatic agent
Low-hazard ingredient.Read moreShow less
EWG 1 Ph adjusterAntistatic agentHair conditioning
Artemisia Princeps Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
2-O-Ethyl Ascorbic Acid
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
+ 18 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Petrolatum
Hair conditioning, Skin-conditioning agent - occlusive
Potentially comedogenic - can block poresRead moreShow less
EWG 4 Hair conditioningSkin-conditioning agent - occlusiveSkin protectingEmollientMoisturisingUv absorber Bad for Oily Skin
Myristyl Myristate
Emollient, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 2–3 CIR B EmollientOpacifyingSkin conditioning Bad for Oily Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
BHT
Antioxidant, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A AntioxidantFragranceMasking
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

2-O-Ethyl Ascorbic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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