Shiseido Pureness Deep Cleansing Foam

Shiseido

Shiseido Pureness Deep Cleansing Foam

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About this product

The Shiseido Pureness Deep Cleansing Foam is a cleanser. Our analysis of its 30 ingredients (27 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
30
Low-risk
27
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/14
Good for dry skin
Beeswax Sorbitol Rose Extract Butylene Glycol Glycerin PEG-8
Caution for dry skin
Glyceryl Stearate SE Lauric Acid Magnesium Aluminum Silicate Beeswax Sodium Lauryl Glycol Carboxylate Sodium Methyl Cocoyl Taurate Stearic Acid Glycerin Potassium Laurate Potassium Myristate Potassium Stearate Talc Menthol Poloxamer 184
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Rose Extract
Sensitive Skin 4/11
Good for sensitive skin
Zinc Oxide Glycerin Talc Menthol
Caution for sensitive skin
Lauric Acid Myristic Acid Beeswax Sorbitol Stearic Acid Ethylcellulose Butylene Glycol Glycerin Benzoic Acid Menthol Fragrance

Ingredients list

30 total
Lower hazard (1) Higher hazard (8)
All30 Fragrance10 Emulsifying9 Surfactant7 Humectant6 Masking5 Viscosity Controlling5 Film Forming5 Viscosity Increasing Agent4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Potassium Stearate
(Cleansing, Emulsifying, Surfactant)
3
A
PEG-8
(Humectant, Solvent)
1
A
Potassium Myristate
(Sufactant, Emulsifying, Surfactant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Potassium Laurate
(Sufactant, Emulsifying, Surfactant)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
A
Glyceryl Stearate SE
(Emulsifying, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
1
A
Myristic Acid
(Fragrance, Opacifying, Sufactant, Emulsifying, Perfuming)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
Sorbitol
(Flavoring Agent, Fragrance, Humectant, Plasticizer, Skin Conditioning)
1
A
Lauric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Lauric Acid., Emulsifying)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
5
A
Poloxamer 184
(Emulsifying, Surfactant)
1
Beeswax
(Binding Agent, Emulsion Stabilising, Epilating Agent, Fragrance, Skin Conditioning Agent Miscellaneous, Emulsifying, Surfactant, Viscosity Increasing Agent, Emollient, Film Forming, Perfuming)
1
Sodium Lauryl Glycol Carboxylate
(Cleansing)
1
B
Sodium Methyl Cocoyl Taurate
(Cleansing, Foaming, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Polyethylene
(Abrasive, Adhesive, Binding Agent, Bulking Agent, Emulsion Stabilising, Film Forming, Oral Care Agentagent, Viscosity Increasing Agent, Viscosity Controlling)
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
1
A
Trisodium HEDTA
(Chelating Agent)
1
A
Magnesium Aluminum Silicate
(Absorbent, Anticaking Agent, Opacifying, Slip Modifier, Viscosity Increasing Agent, Viscosity Controlling)
3
A
Talc
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
A
Ethylcellulose
(Binding Agent, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Viscosity Controlling)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Oak Root Extract
(Skin Conditioning)
1
Rose Extract
(Skin Conditioning Agent Occlusive)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
8
Fragrance
(Deodorant, Masking, Perfuming)
2
3
Zinc Oxide
(Bulking Agent, Cosmetic Colorant, Skin Protecting, Sunscreen Agent)
Good for Oily Skin
Good for Oily Skin
1
4
Ultramarines
(Colorant, Cosmetic Colorant)
2
Iron Oxides
(Colorant, Cosmetic Colorant)

My Ingredient Notes

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Key ingredients

PEG-8
Humectant
Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Sorbitol
Humectant, Skin Conditioning
Beeswax
Emollient
Menthol
Soothing

Benefits

No standout benefits flagged for this product.

Concerns

Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit dry skin
May not suit oily/acne-prone skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Potassium Stearate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingEmulsifyingSurfactant
PEG-8
Humectant, Solvent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A HumectantSolvent
Potassium Myristate
Sufactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A SufactantEmulsifyingSurfactant
Potassium Laurate
Sufactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 SufactantEmulsifyingSurfactant
Sorbitol
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentFragranceHumectantPlasticizerSkin conditioning
Beeswax
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentEmulsion stabilisingEpilating agentFragranceSkin-conditioning agent -miscellaneousEmulsifyingSurfactantViscosity increasing agentEmollientFilm formingPerfuming
Sodium Lauryl Glycol Carboxylate
Cleansing
Low-hazard ingredient.Read moreShow less
EWG 1 Cleansing
Polyethylene
Abrasive, Adhesive
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAdhesiveBinding agentBulking agentEmulsion stabilisingFilm formingOral care agentagentViscosity increasing agentViscosity controlling
Trisodium HEDTA
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agent
Magnesium Aluminum Silicate
Absorbent, Anticaking agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbsorbentAnticaking agentOpacifyingSlip modifierViscosity increasing agentViscosity controlling
Talc
Abrasive, Absorbent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Ethylcellulose
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingFragranceViscosity increasing agentBindingViscosity controlling
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Oak Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 3 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Glyceryl Stearate SE
Emulsifying, Surfactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A EmulsifyingSurfactant Bad for Oily Skin
Myristic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantEmulsifyingPerfuming Bad for Oily SkinFungal-acne trigger
Lauric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.Emulsifying Bad for Oily SkinFungal-acne trigger
Poloxamer 184
Emulsifying, Surfactant
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A EmulsifyingSurfactant
Sodium Methyl Cocoyl Taurate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Fungal-acne trigger
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming
Zinc Oxide
Bulking agent, Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Bulking agentCosmetic colorantSkin protectingSunscreen agent Good for Oily Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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