Shiseido Pureness Foaming Cleansing Fluid

Shiseido

Shiseido Pureness Foaming Cleansing Fluid

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About this product

The Shiseido Pureness Foaming Cleansing Fluid is a cleanser. Our analysis of its 19 ingredients (17 low-risk) rates it Excellent (92/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
19
Low-risk
17
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/7
Good for dry skin
Glycol Distearate Rose Extract Butylene Glycol
Caution for dry skin
Lauric Acid Sodium Lauryl Glycol Carboxylate Sodium Methyl Cocoyl Taurate Potassium Laurate Potassium Myristate Hydroxypropyl Methylcellulose Poloxamer 184
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Rose Extract
Sensitive Skin 0/6
Caution for sensitive skin
Lauric Acid Myristic Acid Butylene Glycol Benzoic Acid Sodium Benzoate Fragrance

Ingredients list

19 total
Lower hazard (1) Higher hazard (8)
All19 Emulsifying6 Skin Conditioning6 Surfactant5 Fragrance5 Sufactant4 Masking4 Viscosity Controlling4 Viscosity Increasing Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Potassium Myristate
(Sufactant, Emulsifying, Surfactant)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Potassium Laurate
(Sufactant, Emulsifying, Surfactant)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
Sodium Lauryl Glycol Carboxylate
(Cleansing)
1
B
Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent)
1
A
Myristic Acid
(Fragrance, Opacifying, Sufactant, Emulsifying, Perfuming)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
A
Hydroxypropyl Methylcellulose
(Adhesive, Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Antistatic Agent, Binding, Surfactant, Viscosity Controlling)
1
A
Lauric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Lauric Acid., Emulsifying)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
B
Sodium Methyl Cocoyl Taurate
(Cleansing, Foaming, Surfactant)
Fungal Acne
Fungal Acne Trigger
5
A
Poloxamer 184
(Emulsifying, Surfactant)
1
A
Trisodium HEDTA
(Chelating Agent)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Oak Root Extract
(Skin Conditioning)
1
Rose Extract
(Skin Conditioning Agent Occlusive)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
8
Fragrance
(Deodorant, Masking, Perfuming)

My Ingredient Notes

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Key ingredients

Butylene Glycol
Skin Conditioning, Humectant
Glycol Distearate
Emollient, Skin Conditioning
Lauryl Betaine
Skin Conditioning
Oak Root Extract
Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit dry skin
May not suit oily/acne-prone skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Potassium Myristate
Sufactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A SufactantEmulsifyingSurfactant
Potassium Laurate
Sufactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 SufactantEmulsifyingSurfactant
Sodium Lauryl Glycol Carboxylate
Cleansing
Low-hazard ingredient.Read moreShow less
EWG 1 Cleansing
Lauryl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agent
Hydroxypropyl Methylcellulose
Adhesive, Binding agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AdhesiveBinding agentEmulsion stabilisingFilm formingViscosity increasing agentAntistatic agentBindingSurfactantViscosity controlling
Trisodium HEDTA
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agent
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Oak Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Rose Extract
Skin-conditioning agent - occlusive
Low-hazard ingredient.Read moreShow less
EWG 1 Skin-conditioning agent - occlusive
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Myristic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantEmulsifyingPerfuming Bad for Oily SkinFungal-acne trigger
Lauric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.Emulsifying Bad for Oily SkinFungal-acne trigger
Sodium Methyl Cocoyl Taurate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Fungal-acne trigger
Poloxamer 184
Emulsifying, Surfactant
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A EmulsifyingSurfactant
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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