Shiseido Pureness Moisturizing Gel-Cream

Shiseido

Shiseido Pureness Moisturizing Gel-Cream

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About this product

The Shiseido Pureness Moisturizing Gel-Cream is a moisturizer. Our analysis of its 25 ingredients (19 low-risk) rates it Excellent (92/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Moisturizers
Ingredients
25
Low-risk
19
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/4
Good for dry skin
Sucrose Stearate Xylitol Rose Extract Butylene Glycol Glycerin Hydrogenated C6-14 Olefin Polymers Dimethicone Pentaerythrityl Tetraoleate
Caution for dry skin
Sucrose Stearate Xanthan Gum Calcium Chloride Glycerin
Oily/Acne-Prone Skin 1/1
Good for oily/acne-prone skin
Calcium Chloride
Caution for oily/acne-prone skin
Rose Extract
Sensitive Skin 2/6
Good for sensitive skin
Glycerin Dimethicone
Caution for sensitive skin
Butylene Glycol Glycerin Sodium Hexametaphosphate Benzoic Acid Methylparaben Fragrance

Ingredients list

25 total
Lower hazard (1) Higher hazard (8)
All25 Skin Conditioning11 Viscosity Controlling8 Fragrance5 Humectant5 Emulsion Stabilising4 Viscosity Increasing Agent4 Emollient4 Masking4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
4
A
SD Alcohol 40-B
(Astringent, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
Pentaerythrityl Tetraoleate
(Emollient, Viscosity Controlling)
1
Hydrogenated C6-14 Olefin Polymers
(Viscosity Increasing Agent, Emollient, Skin Conditioning, Viscosity Controlling)
1
Starch
Pinus Pinaster Wood Extract
(Skin Conditioning)
1
Potassium Carbomer
(Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
3
A
Dimethicone Copolyol Silicone
Silicone
B
Potassium Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Film Forming)
1
Sucrose Stearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
A
Trisodium EDTA
(Chelating Agent)
2
B
Sodium Hexametaphosphate
(Chelating Agent, Anticorrosive, Fragrance, Masking)
1
Magnesium Chloride
(Viscosity Controlling)
1
Calcium Chloride
(Cosmetic Astringent, Viscosity Increasing Agent, Viscosity Controlling)
1
Oak Root Extract
(Skin Conditioning)
1
Rose Extract
(Skin Conditioning Agent Occlusive)
4
A
Methylparaben
(Fragrance, Preservative)
Paraben
Paraben
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
8
Fragrance
(Deodorant, Masking, Perfuming)
2
Iron Oxides
(Colorant, Cosmetic Colorant)

My Ingredient Notes

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Key ingredients

Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Dimethicone
Skin Protecting, Emollient
SD Alcohol 40-B
Astringent
Xylitol
Humectant, Skin Conditioning
Pentaerythrityl Tetraoleate
Emollient

Benefits

Good for dry skin

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Xylitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentHumectantSkin conditioning
Pentaerythrityl Tetraoleate
Emollient, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A EmollientViscosity controlling
Hydrogenated C6-14 Olefin Polymers
Viscosity increasing agent, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity increasing agentEmollientSkin conditioningViscosity controlling
Starch
Other
Low-hazard ingredient.Read moreShow less
EWG 1
Pinus Pinaster Wood Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Potassium Carbomer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity increasing agentViscosity controlling
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Potassium Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Film forming
Limited public safety data.Read moreShow less
EWG N/A CIR B Film forming
Sucrose Stearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Trisodium EDTA
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agent
Sodium Hexametaphosphate
Chelating agent, Anticorrosive
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B Chelating agentAnticorrosiveFragranceMasking
Magnesium Chloride
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity controlling
Calcium Chloride
Cosmetic astringent, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic astringentViscosity increasing agentViscosity controlling
Oak Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 2 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
SD Alcohol 40-B
Astringent, Solvent
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 CIR A AstringentSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Dimethicone Copolyol
Other
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Silicone
Methylparaben
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Apply near the end of your routine, after thinner serums.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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