Shiseido White Lucent Brightening Toning Lotion, Cool

Shiseido

Shiseido White Lucent Brightening Toning Lotion, Cool

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About this product

The Shiseido White Lucent Brightening Toning Lotion, Cool is a moisturizer. Our analysis of its 31 ingredients (27 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Moisturizers
Ingredients
31
Low-risk
27
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/8
Good for dry skin
Dipotassium Glycyrrhizate Oryza Sativa (Rice) Germ Oil Tamarix Chinensis Flower/Leaf Extract Xylitol Butylene Glycol Glycerin
Caution for dry skin
Octyldodeceth-20 Isostearic Acid Glycerin PPG-13-Decyltetradeceth-24 Alcohol Menthol Alcohol Denat. Hamamelis Virginiana (Witch Hazel) Extract
Oily/Acne-Prone Skin 3/1
Good for oily/acne-prone skin
Alcohol Alcohol Denat. Hamamelis Virginiana (Witch Hazel) Extract
Caution for oily/acne-prone skin
Oryza Sativa (Rice) Germ Oil
Sensitive Skin 4/12
Good for sensitive skin
Paeonia Suffruticosa Root Extract Glycerin Menthol Hamamelis Virginiana (Witch Hazel) Extract
Caution for sensitive skin
Citrus Unshiu Peel Extract Dipropylene Glycol Serine Sodium Citrate Butylene Glycol Glycerin Citric Acid Alcohol Sodium Benzoate Menthol Alcohol Denat. Fragrance

Ingredients list

31 total
Lower hazard (1) Higher hazard (8)
All31 Skin Conditioning18 Masking11 Humectant7 Fragrance7 Solvent6 Viscosity Controlling5 Hair Conditioning4 Emulsifying3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
2-O-Ethyl Ascorbic Acid
(Skin Conditioning)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
Hamamelis Virginiana (Witch Hazel) Extract
(Cosmetic Astringent, Skin Conditioning, Hair Conditioning, Soothing)
Good for Oily Skin
Good for Oily Skin
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
1
B
Citrus Unshiu Peel Extract
(Masking)
1
A
Oryza Sativa (Rice) Germ Oil
(Skin Conditioning Agent Occlusive, Emollient)
1
B
Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent)
1
Paeonia Suffruticosa Root Extract
(Skin Protecting)
1
Rosa Roxburghii Fruit Extract
(Tonic)
1
Rehmannia Chinensis Root Extract
(Skin Conditioning, Tonic)
1
Hypericum Erectum Extract
(Skin Conditioning)
1
Saxifraga Sarmentosa Extract
(Skin Conditioning)
Zingiber Aromaticus Extract
(Skin Conditioning)
1
Tamarix Chinensis Flower/Leaf Extract
(Humectant, Skin Conditioning)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Octyldodeceth-20
(Sufactant, Emulsifying, Surfactant)
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
B
PPG-13-Decyltetradeceth-24
(Emulsifying, Surfactant)
1
A
Isostearic Acid
(Binding Agent, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Isostearic Acid., Binding, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
Tocopherol (Vitamin E) Good for Dry Skin
Good for Dry Skin
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
8
Fragrance
(Deodorant, Masking, Perfuming)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Alcohol Denat.
Astringent
Glycerin
Humectant, Skin Protecting
Xylitol
Humectant, Skin Conditioning
2-O-Ethyl Ascorbic Acid
Skin Conditioning
Dipotassium Glycyrrhizate
Skin Conditioning, Humectant
Serine
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Xylitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentHumectantSkin conditioning
2-O-Ethyl Ascorbic Acid
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
Serine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioningAntistatic agentMasking
Citrus Unshiu Peel Extract
Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Masking
Oryza Sativa (Rice) Germ Oil
Skin-conditioning agent - occlusive, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin-conditioning agent - occlusiveEmollient
Lauryl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agent
Paeonia Suffruticosa Root Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Rosa Roxburghii Fruit Extract
Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Tonic
Rehmannia Chinensis Root Extract
Skin conditioning, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningTonic
Hypericum Erectum Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Saxifraga Sarmentosa Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Zingiber Aromaticus Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
+ 6 more — see the full ingredients list above
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Hamamelis Virginiana (Witch Hazel) Extract
Cosmetic astringent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic astringentSkin conditioningHair conditioningSoothing Good for Oily Skin
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Isostearic Acid
Binding agent, Sufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentSufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.BindingEmulsifying Fungal-acne trigger
Tocopherol (Vitamin E)
Other
Low-hazard ingredient.Read moreShow less
EWG 1 Good for Dry Skin
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Apply near the end of your routine, after thinner serums.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

2-O-Ethyl Ascorbic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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