Shiseido White Lucent Intensive Brightening Mask

Shiseido

Shiseido White Lucent Intensive Brightening Mask

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About this product

The Shiseido White Lucent Intensive Brightening Mask is a wash-off mask. Our analysis of its 30 ingredients (25 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Wash-Off Mask
Ingredients
30
Low-risk
25
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/6
Good for dry skin
Dipotassium Glycyrrhizate Methyl Gluceth-10 Tamarix Chinensis Flower/Leaf Extract Xylitol Butylene Glycol Glycerin
Caution for dry skin
Isostearic Acid Xanthan Gum Glycerin PPG-13-Decyltetradeceth-24 Alcohol Alcohol Denat.
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Alcohol Alcohol Denat.
Sensitive Skin 2/12
Good for sensitive skin
Paeonia Suffruticosa Root Extract Glycerin
Caution for sensitive skin
Citrus Unshiu Peel Extract Dipropylene Glycol Serine Sodium Citrate Butylene Glycol Glycerin Citric Acid Alcohol Sodium Benzoate Alcohol Denat. Phenoxyethanol Fragrance

Ingredients list

30 total
Lower hazard (1) Higher hazard (8)
All30 Skin Conditioning18 Masking10 Humectant8 Fragrance7 Solvent6 Viscosity Controlling5 Hair Conditioning3 Emulsifying3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
A
Methyl Gluceth-10
(Emulsifying, Humectant, Moisturising)
2-O-Ethyl Ascorbic Acid
(Skin Conditioning)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
B
Citrus Unshiu Peel Extract
(Masking)
1
B
Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent)
1
Paeonia Suffruticosa Root Extract
(Skin Protecting)
1
Rosa Roxburghii Fruit Extract
(Tonic)
1
Rehmannia Chinensis Root Extract
(Skin Conditioning, Tonic)
1
Hypericum Erectum Extract
(Skin Conditioning)
1
Saxifraga Sarmentosa Extract
(Skin Conditioning)
Zingiber Aromaticus Extract
(Skin Conditioning)
1
Tamarix Chinensis Flower/Leaf Extract
(Humectant, Skin Conditioning)
1
B
PPG-13-Decyltetradeceth-24
(Emulsifying, Surfactant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Trisodium EDTA
(Chelating Agent)
1
A
Isostearic Acid
(Binding Agent, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Isostearic Acid., Binding, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
Tocopherol (Vitamin E) Good for Dry Skin
Good for Dry Skin
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
8
Fragrance
(Deodorant, Masking, Perfuming)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Alcohol Denat.
Astringent
Xylitol
Humectant, Skin Conditioning
Methyl Gluceth-10
Humectant, Moisturising
2-O-Ethyl Ascorbic Acid
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Xylitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentHumectantSkin conditioning
Methyl Gluceth-10
Emulsifying, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmulsifyingHumectantMoisturising
2-O-Ethyl Ascorbic Acid
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
Serine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioningAntistatic agentMasking
Citrus Unshiu Peel Extract
Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Masking
Lauryl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agent
Paeonia Suffruticosa Root Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Rosa Roxburghii Fruit Extract
Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Tonic
Rehmannia Chinensis Root Extract
Skin conditioning, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningTonic
Hypericum Erectum Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Saxifraga Sarmentosa Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 6 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Isostearic Acid
Binding agent, Sufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentSufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.BindingEmulsifying Fungal-acne trigger
Tocopherol (Vitamin E)
Other
Low-hazard ingredient.Read moreShow less
EWG 1 Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

2-O-Ethyl Ascorbic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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