Shiseido White Lucent Power Brightening Mask

Shiseido

Shiseido White Lucent Power Brightening Mask

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About this product

The Shiseido White Lucent Power Brightening Mask is a wash-off mask. Our analysis of its 30 ingredients (24 low-risk) rates it Excellent (92/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Wash-Off Mask
Ingredients
30
Low-risk
24
Fragrance
Contains fragrance
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 9/5
Good for dry skin
Glucosyl Hesperidin Dipotassium Glycyrrhizate Butylene Glycol Sodium Hyaluronate Glycerin Trehalose Triethylhexanoin PEG-20 Mineral Oil
Caution for dry skin
Isostearic Acid Xanthan Gum Glycerin Alcohol PEG-30 Soy Sterol
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alcohol
Sensitive Skin 3/11
Good for sensitive skin
Paeonia Suffruticosa Root Extract Glycerin Mineral Oil
Caution for sensitive skin
Dipropylene Glycol Serine Butylene Glycol Glycerin Triethylhexanoin Alcohol Sodium Benzoate Phenoxyethanol Limonene Fragrance Mineral Oil

Ingredients list

30 total
Lower hazard (1) Higher hazard (8)
All30 Skin Conditioning20 Solvent9 Fragrance8 Humectant8 Masking7 Viscosity Controlling7 Emulsion Stabilising5 Hair Conditioning5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
3
Mineral Oil
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Skin Protecting, Solvent, Antistatic Agent, Perfuming)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
A
PEG-20
(Humectant, Solvent)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
Potassium Methoxysalicylate
(Bleaching)
1
A
Isostearic Acid
(Binding Agent, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Isostearic Acid., Binding, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
A
Triethylhexanoin
(Fragrance, Hair Conditioning, Antistatic Agent, Emollient, Masking, Refatting, Skin Conditioning, Solvent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
B
Lauryl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
5
6
A
PEG-30 Soy Sterol
(Emulsifying, Surfactant)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
3
B
PEG/PPG-14/7 Dimethyl Ether
(Skin Conditioning)
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
8
Fragrance
(Deodorant, Masking, Perfuming)
1
Glucosyl Hesperidin
(Humectant, Skin Conditioning)
2-O-Ethyl Ascorbic Acid
(Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
1
Paeonia Suffruticosa Root Extract
(Skin Protecting)
1
Rehmannia Chinensis Root Extract
(Skin Conditioning, Tonic)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Butylene Glycol
Skin Conditioning, Humectant
Mineral Oil
Skin Conditioning, Emollient
Glycerin
Humectant, Skin Protecting
PEG-20
Humectant
Trehalose
Humectant, Moisturising
Triethylhexanoin
Emollient, Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Mineral Oil
Fragrance, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 1–3 FragranceHair conditioningSkin conditioningEmollientSkin protectingSolventAntistatic agentPerfuming
PEG-20
Humectant, Solvent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A HumectantSolvent
Trehalose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMoisturising
Potassium Methoxysalicylate
Bleaching
Limited public safety data.Read moreShow less
EWG N/A Bleaching
Triethylhexanoin
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningAntistatic agentEmollientMaskingRefattingSkin conditioningSolvent
Lauryl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agent
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Potassium Hydroxide
Ph adjuster, Buffering agent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Ph adjusterBuffering agent
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
PEG/PPG-14/7 Dimethyl Ether
Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Skin conditioning
Serine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioningAntistatic agentMasking
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
+ 6 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Isostearic Acid
Binding agent, Sufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentSufactantsurfactant-cleansing agent is included as a function for the soap form of isostearic acid.BindingEmulsifying Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
PEG-30 Soy Sterol
Emulsifying, Surfactant
Moderate-hazard ingredient.Read moreShow less
EWG 5–6 CIR A EmulsifyingSurfactant
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

2-O-Ethyl Ascorbic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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