Serious Shade SPF 50 Sunscreen

Skin Proud

Serious Shade SPF 50 Sunscreen

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About this product

The Skin Proud Serious Shade SPF 50 Sunscreen is a emulsion. Our analysis of its 33 ingredients (22 low-risk) rates it Excellent (86/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
33
Low-risk
22
Fragrance
Contains fragrance
Origin
United Kingdom
SPF
50 · blocks 98.0% UVB

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/6
Good for dry skin
C12-15 Alkyl Benzoate Cetearyl Alcohol Cetyl Dimethicone Stearyl Behenate Caprylyl Glycol Glycerin Cocoglycerides
Caution for dry skin
Glycerin Polyhydroxystearic Acid Sodium Hydroxide PEG-15 Cocamine PEG-40 Stearate Silica
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Cetyl Dimethicone
Sensitive Skin 4/8
Good for sensitive skin
Spirulina Platensis Powder Glycerin Tocopheryl Acetate Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Glycerin Phenoxyethanol Homosalate Linalool Hexyl Cinnamal Limonene Citral Geraniol

Ingredients list

33 total
Lower hazard (1) Higher hazard (7)
All33 Skin Conditioning12 Fragrance8 Uv Absorber7 Emollient6 Emulsifying5 Uv Filter4 Masking4 Viscosity Controlling4
EWG CIR Ingredient Name & Cosmetic Functions Notes
2
Butyl Methoxydibenzoylmethane
(Uv Absorber, Uv Filter)
4
Homosalate
(Fragrance, Sunscreen Agent, Uv Absorber, Skin Conditioning, Uv Filter)
4
Ethylhexyl Salicylate
(Uv Absorber, Uv Filter)
3
Octocrylene
(Sunscreen Agent, Uv Absorber, Uv Filter)
1
Water
(Solvent)
1
A
Cocoglycerides
(Skin Conditioning, Emollient, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
A
Cetyl Dimethicone
(Antifoaming Agent, Skin Conditioning Agent Occlusive, Emollient)
Silicone
Silicone
3
PEG-15 Cocamine
(Emulsifying, Surfactant)
Sulfate
Sulfate
1
B
Stearyl Behenate
(Emollient, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
C12-15 Alkyl Benzoate
(Skin Conditioning, Emollient, Antimicrobial)
3
A
PEG-40 Stearate
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Polyhydroxystearic Acid
(Suspending Agent Nonsurfactant, Emulsifying)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Acrylates/C12-22 Alkyl Methacrylate Copolymer
(Film Forming)
PARFUM
(Fragrance, Perfuming)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
Caprylhydroxamic Acid
(Chelating Agent)
Malpighia Punicifolia Fruit Extract
(Antioxidant)
1
Spirulina Platensis Powder
(Skin Protecting, Sunscreen Agent, Uv Absorber)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens

My Ingredient Notes

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Key ingredients

Butyl Methoxydibenzoylmethane
Uv Absorber, Uv Filter
Homosalate
Uv Absorber, Skin Conditioning
Ethylhexyl Salicylate
Uv Absorber, Uv Filter
Octocrylene
Uv Absorber, Uv Filter
Cocoglycerides
Skin Conditioning, Emollient
Cetyl Dimethicone
Emollient

Benefits

Good for dry skin

Concerns

Contains paraben
Contains sulfate
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
Citral — higher EWG
May not suit oily/acne-prone skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Butyl Methoxydibenzoylmethane
Uv absorber, Uv filter
Low-hazard ingredient.Read moreShow less
EWG 2 Uv absorberUv filter
Homosalate
Fragrance, Sunscreen agent
Low-to-moderate hazard.Read moreShow less
EWG 4 FragranceSunscreen agentUv absorberSkin conditioningUv filter
Ethylhexyl Salicylate
Uv absorber, Uv filter
Low-to-moderate hazard.Read moreShow less
EWG 4 Uv absorberUv filter
Octocrylene
Sunscreen agent, Uv absorber
Low-to-moderate hazard.Read moreShow less
EWG 3 Sunscreen agentUv absorberUv filter
Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Silica
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1–2 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingViscosity controlling
Stearyl Behenate
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmollientSkin conditioning
C12-15 Alkyl Benzoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningEmollientAntimicrobial
Polyhydroxystearic Acid
Suspending agent - nonsurfactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 Suspending agent - nonsurfactantEmulsifying
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Acrylates/C12-22 Alkyl Methacrylate Copolymer
Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Film forming
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
Caprylhydroxamic Acid
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agent
+ 5 more — see the full ingredients list above
Cocoglycerides
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningEmollientEmulsifying Fungal-acne trigger
Cetyl Dimethicone
Antifoaming agent, Skin-conditioning agent - occlusive
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentSkin-conditioning agent - occlusiveEmollient Silicone
PEG-15 Cocamine
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 EmulsifyingSurfactant Sulfate
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
PEG-40 Stearate
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Hexyl Cinnamal
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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