Strengthen Fortifier Concentrated Shampoo

The Rootist

Strengthen Fortifier Concentrated Shampoo

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About this product

The Rootist Strengthen Fortifier Concentrated Shampoo is a misc. Our analysis of its 37 ingredients (31 low-risk) rates it Excellent (99/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
37
Low-risk
31
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/11
Good for dry skin
Glycol Stearate Betaine Cetyl Alcohol Inulin Butylene Glycol Glycerin Glyceryl Laurate Lecithin
Caution for dry skin
Glycol Stearate Lauryl Glucoside Cetyl Alcohol Sodium Lauroyl Lactylate Sodium Lauroyl Methyl Isethionate Sodium Cocoate Sodium Cocoyl Alaninate Alpha-Glucan Oligosaccharide Glycerin Glyceryl Laurate Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 1/10
Good for sensitive skin
Glycerin
Caution for sensitive skin
Cetyl Alcohol Sodium Chloride Arginine Caramel Butylene Glycol Glycerin Citric Acid Sodium Benzoate Potassium Sorbate Limonene

Ingredients list

37 total
Lower hazard (1) Higher hazard (6)
All37 Skin Conditioning25 Hair Conditioning10 Fragrance9 Surfactant9 Masking7 Viscosity Controlling7 Humectant6 Emulsifying6
EWG CIR Ingredient Name & Cosmetic Functions Notes
Lactobacillus
(Skin Conditioning)
1
Water
(Solvent)
1
B
Sodium Lauroyl Methyl Isethionate
(Cleansing, Surfactant)
1
Sodium Lauroyl Lactylate
(Emulsifying, Surfactant)
Sodium C14-18 Olefin Sulfonate
(Cleansing, Foaming, Surfactant Cleansing)
1
Cocamidopropyl Hydroxysultaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Sodium Cocoyl Alaninate
(Hair Conditioning, Surfactant)
1
B
Lauryl Glucoside
(Cleansing, Surfactant)
3
A
Glyceryl Laurate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Glycol Stearate
(Emulsion Stabilising, Opacifying, Skin Conditioning, Emollient, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Hydrolyzed Yeast Protein
(Hair Conditioning, Skin Conditioning)
1
B
Citrus Junos Fruit Extract
(Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Inulin
(Humectant, Skin Conditioning)
Hydroxypropyltrimonium Inulin
(Emulsion Stabilising, Hair Conditioning)
1
Alpha-Glucan Oligosaccharide
(Cleansing, Skin Conditioning, Smoothing)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
Glycine Soja Extract
(Skin Conditioning)
1
Glycolipids
(Skin Conditioning)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
1
A
1,2-Hexanediol
(Solvent)
1
A
Sodium Cocoate
(Cleansing, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
B
Sodium Sulfate
(Viscosity Increasing Agent, Bulking Agent, Viscosity Controlling)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
Tetrasodium Glutamate Diacetate
(Chelating Agent)
2
Ethyl Lauroyl Arginate HCl
(Hair Conditioning, Skin Conditioning)
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
Caramel
(Colorant, Fragrance, Cosmetic Colorant, Masking)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
PARFUM
(Fragrance, Perfuming)

My Ingredient Notes

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Key ingredients

Lactobacillus
Skin Conditioning
Cocamidopropyl Hydroxysultaine
Skin Conditioning
Glyceryl Laurate
Skin Conditioning, Emollient
Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Glycol Stearate
Skin Conditioning, Emollient

Benefits

No standout benefits flagged for this product.

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Lactobacillus
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Sodium Lauroyl Lactylate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 EmulsifyingSurfactant
Sodium C14-18 Olefin Sulfonate
Cleansing, Foaming
Limited public safety data.Read moreShow less
EWG N/A CleansingFoamingSurfactant cleansing
Cocamidopropyl Hydroxysultaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Cocoyl Alaninate
Hair conditioning, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSurfactant
Lauryl Glucoside
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Hydrolyzed Yeast Protein
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
Citrus Junos Fruit Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Inulin
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A HumectantSkin conditioning
Hydroxypropyltrimonium Inulin
Emulsion stabilising, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A Emulsion stabilisingHair conditioning
Alpha-Glucan Oligosaccharide
Cleansing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CleansingSkin conditioningSmoothing
+ 15 more — see the full ingredients list above
Glyceryl Laurate
Skin conditioning, Emollient
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Skin conditioningEmollientEmulsifyingSurfactant Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycol Stearate
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingSkin conditioningEmollientEmulsifyingSurfactant Fungal-acne trigger
Sodium Cocoate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingEmulsifyingSurfactant Fungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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