G3 Niacin Serum

Urbanand

Where to buy Possibly in stock

About this product

The Urbanand G3 Niacin Serum is a serums, essence, ampoule. Our analysis of its 22 ingredients (17 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to dry and sensitive skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
22
Low-risk
17
Fragrance
Contains fragrance
Origin
South Korea

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/3
Good for dry skin
Dipotassium Glycyrrhizate Prunus Mume Fruit Extract Sodium Hyaluronate Polyglyceryl-4 Laurate
Caution for dry skin
Polyglyceryl-10 Laurate Polyglyceryl-4 Laurate Laurylpyridinium Chloride
Oily/Acne-Prone Skin No data
Sensitive Skin 3/1
Good for sensitive skin
Resveratrol Malus Domestica Fruit Extract Allantoin
Caution for sensitive skin
Dipropylene Glycol

Ingredients list

22 total
Lower hazard (1) Higher hazard (1)
All22 Skin Conditioning17 Skin Protecting4 Solvent3 Humectant3 Fragrance3 Surfactant3 Antioxidant2 Perfuming2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
3-O-ETHYL ASCORBIC ACID
(Skin Conditioning)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
Methylpropanediol
(Solvent)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
B
Polyglyceryl-10 Laurate
(Skin Conditioning, Emulsifying, Surfactant)
PARFUM
(Fragrance, Perfuming)
1
B
Polyglyceryl-4 Laurate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
Laurylpyridinium Chloride
(Antistatic Agent, Cosmetic Biocide, Deodorant, Antimicrobial, Surfactant)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
1
Resveratrol
(Antioxidant, Skin Protecting)
1
Melia Azadirachta Flower Extract
(Skin Conditioning)
1
Coccinia Indica Fruit Extract
(Skin Conditioning)
1
Ocimum Sanctum Leaf Extract
(Skin Conditioning)
1
Prunus Mume Fruit Extract
(Humectant)
1
B
Malus Domestica Fruit Extract
(Antioxidant)
Vitis Vinifera Fruit Extract
(Skin Conditioning)
Curcuma Longa Root Extract
(Fragrance, Perfuming)
1
Corallina Officinalis Extract
(Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
3-O-ETHYL ASCORBIC ACID
Skin Conditioning
Allantoin
Skin Conditioning, Skin Protecting
Polyglyceryl-10 Laurate
Skin Conditioning
Polyglyceryl-4 Laurate
Skin Conditioning, Emollient
Sodium Hyaluronate
Skin Conditioning, Humectant

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin
Good for sensitive skin

Concerns

No major concerns flagged

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
3-O-ETHYL ASCORBIC ACID
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Methylpropanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Polyglyceryl-10 Laurate
Skin conditioning, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmulsifyingSurfactant
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Polyglyceryl-4 Laurate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientEmulsifyingSurfactant
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Laurylpyridinium Chloride
Antistatic agent, Cosmetic biocide
Limited public safety data.Read moreShow less
EWG N/A Antistatic agentCosmetic biocideDeodorantAntimicrobialSurfactant
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
Resveratrol
Antioxidant, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin protecting
Melia Azadirachta Flower Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Coccinia Indica Fruit Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Ocimum Sanctum Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 5 more — see the full ingredients list above
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

3-O-ETHYL ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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