Purple Hair Mask

Verb

Where to buy Possibly in stock

About this product

The Verb Purple Hair Mask is a misc. Our analysis of its 60 ingredients (47 low-risk) rates it Excellent (93/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
60
Low-risk
47
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 19/11
Good for dry skin
Glucose Maltitol Anhydroxylitol Myristyl Alcohol Behenyl Alcohol Cetyl Alcohol Cetyl Esters Stearyl Alcohol Arachidyl Alcohol Isopropyl Myristate Xylitol Xylitylglucoside Caprylyl Glycol Butylene Glycol Glycerin Propylene Glycol Hydrogenated Rapeseed Oil Hydrogenated Palm Oil Dimethicone
Caution for dry skin
Maltodextrin Myristyl Alcohol Cetyl Alcohol Stearamidopropyl Dimethylamine Stearyl Alcohol Arachidyl Glucoside Glycerin Trideceth-12 Cetrimonium Chloride Polysorbate 20 Silica
Oily/Acne-Prone Skin No data
Sensitive Skin 4/21
Good for sensitive skin
Pelvetia Canaliculata Extract Glycerin Dimethicone BHT
Caution for sensitive skin
Maltitol Myristyl Alcohol Cetyl Alcohol Sodium Acetate Stearyl Alcohol Isopropyl Myristate Butylene Glycol Glycerin Propylene Glycol Tartaric Acid Citric Acid Isopropyl Alcohol Sodium Benzoate Potassium Sorbate Phenoxyethanol Linalool Benzyl Alcohol Limonene BHT Butylphenyl Methylpropional Hydroxycitronellal

Ingredients list

60 total
Lower hazard (1) Higher hazard (7)
All60 Skin Conditioning28 Fragrance19 Humectant16 Hair Conditioning13 Viscosity Controlling12 Emulsion Stabilising12 Masking12 Emollient11
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
1
A
Stearyl Alcohol
(Emulsion Stabilising, Fragrance, Emulsifying, Surfactant, Foambooster, Viscosity Increasing Agent, Emollient, Foam Boosting, Masking, Opacifying, Refatting, Viscosity Controlling)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
B
Cetyl Esters
(Skin Conditioning, Emollient)
3
B
Behentrimonium Chloride
(Antistatic Agent, Hair Conditioning, Preservative)
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Quaternium-80
(Antistatic Agent, Hair Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
B
Stearamidopropyl Dimethylamine
(Antistatic Agent, Emulsifying, Hair Conditioning, Surfactant)
1
A
Amodimethicone
(Antistatic Agent, Hair Conditioning)
Silicone
Silicone
1
Arachidyl Alcohol
(Emulsion Stabilising, Viscosity Increasing Agent, Emollient, Viscosity Controlling)
1
B
Isopropyl Myristate
(Binding Agent, Fragrance, Skin Conditioning, Emollient, Binding, Perfuming, Solvent)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
Euterpe Oleracea Fruit Extract
(Hair Conditioning)
Helianthus Annuus Seed Extract
(Skin Conditioning)
1
Pelvetia Canaliculata Extract
(Skin Protecting)
Boswellia Carterii Gum Oil
(Perfuming)
3
A
PEG-12 Dimethicone
(Hair Conditioning, Skin Conditioning)
3
B
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative)
1
Trideceth-12
(Emulsifying, Surfactant)
1
A
Behenyl Alcohol
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Emollient, Viscosity Controlling)
2
A
Hydrogenated Palm Oil
(Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
1
Hydrogenated Rapeseed Oil
(Viscosity Increasing Agent, Emollient, Skin Conditioning, Viscosity Controlling)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
2
A
Isopropyl Alcohol
(Antifoaming Agent, Fragrance, Solvent, Viscosity Decreasing Agent, Perfuming, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
PARFUM
(Fragrance, Perfuming)
1
B
Arachidyl Glucoside
(Emulsifying, Surfactant)
1
Xylitylglucoside
(Humectant, Skin Conditioning)
1
Anhydroxylitol
(Humectant, Skin Conditioning)
PEG-12 Allyl Ether
(Binding)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
1
Polyquaternium-67
(Antistatic Agent, Film Forming, Hair Conditioning)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Maltitol
(Flavoring Agent, Humectant, Masking, Moisturising, Skin Conditioning)
Hydroxypropylammonium Gluconate
(Hair Conditioning, Humectant)
Hydroxypropylgluconamide
(Hair Conditioning, Humectant)
6
A
BHT
(Antioxidant, Fragrance, Masking)
1
Carnosine
(Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
3
CI 60730
(Cosmetic Colorant)
1
A
Myristyl Alcohol
(Emulsion Stabilising, Fragrance, Skin Conditioning, Emollient, Surfactant Foam Booster, Viscosity Increasing Agent, Foam Boosting, Viscosity Controlling)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
A
Glucose
(Flavoring Agent, Humectant, Skin Conditioning Agent Miscellaneous)
1
A
Sodium Acetate
(Buffering Agent, Fragrance, Masking)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
Tartaric Acid
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
3
A
Potassium Sorbate
(Fragrance, Preservative)
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
7
Hydroxycitronellal
(Fragrance, Masking)
Allergens
Allergens
7
Butylphenyl Methylpropional
(Perfuming)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

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Key ingredients

Dimethicone
Skin Protecting, Emollient
Stearyl Alcohol
Emollient
Cetyl Alcohol
Emollient
Glycerin
Humectant, Skin Protecting
Cetyl Esters
Skin Conditioning, Emollient
Panthenol
Skin Conditioning

Benefits

Good for dry skin

Concerns

Contains paraben
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Hydroxycitronellal — higher EWG
Butylphenyl Methylpropional — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Stearyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceEmulsifyingSurfactant- foamboosterViscosity increasing agentEmollientFoam boostingMaskingOpacifyingRefattingViscosity controlling
Cetyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceOpacifyingEmulsifyingSurfactantFoam boostingViscosity increasing agentEmollientMaskingViscosity controlling
Cetyl Esters
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
Behentrimonium Chloride
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentHair conditioningPreservative
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Quaternium-80
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioning
Stearamidopropyl Dimethylamine
Antistatic agent, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentEmulsifyingHair conditioningSurfactant
Arachidyl Alcohol
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingViscosity increasing agentEmollientViscosity controlling
Euterpe Oleracea Fruit Extract
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioning
Helianthus Annuus Seed Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Pelvetia Canaliculata Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Boswellia Carterii Gum Oil
Perfuming
Limited public safety data.Read moreShow less
EWG N/A Perfuming
PEG-12 Dimethicone
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Hair conditioningSkin conditioning
Cetrimonium Chloride
Antistatic agent, Cosmetic biocide
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCosmetic biocideEmulsifyingSurfactantAntimicrobialPreservative
+ 27 more — see the full ingredients list above
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Amodimethicone
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioning Silicone
Isopropyl Myristate
Binding agent, Fragrance
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR B Binding agentFragranceSkin conditioningEmollientBindingPerfumingSolvent Bad for Oily SkinFungal-acne trigger
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Isopropyl Alcohol
Antifoaming agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Antifoaming agentFragranceSolventViscosity decreasing agentPerfumingViscosity controlling Bad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
BHT
Antioxidant, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A AntioxidantFragranceMasking
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Tartaric Acid
Fragrance, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 1 FragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Hydroxycitronellal
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMasking Allergens
+ 3 more — see the full ingredients list above

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Tartaric Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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