Purple Shampoo

Verb

Where to buy Possibly in stock

About this product

The Verb Purple Shampoo is a emulsion. Our analysis of its 66 ingredients (46 low-risk) rates it Excellent (86/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
66
Low-risk
46
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 9/12
Good for dry skin
Glycol Distearate Glycol Stearate Gluconolactone Anhydroxylitol Xylitol Xylitylglucoside Calcium Gluconate Glycerin Propylene Glycol
Caution for dry skin
Glycol Stearate Lauric Acid Maltodextrin Xanthan Gum Glycerin Trideceth-12 Sodium C14-16 Olefin Sulfonate Laureth-3 Cetrimonium Chloride Sodium Lauroyl Sarcosinate PEG-150 Distearate Silica
Oily/Acne-Prone Skin No data
Sensitive Skin 2/27
Good for sensitive skin
Glycerin BHT
Caution for sensitive skin
Gluconolactone Lauric Acid Sodium Acetate Sodium Chloride Boswellia Carterii Oil Glycerin Propylene Glycol Tartaric Acid Citric Acid Isopropyl Alcohol Maleic Acid Sodium Benzoate Potassium Sorbate Linalool Benzyl Cinnamate Benzyl Alcohol Citronellol Alpha-Isomethyl Ionone Hexyl Cinnamal Limonene BHT Benzyl Salicylate Butylphenyl Methylpropional Citral Geraniol Hydroxycitronellal Amyl Cinnamal

Ingredients list

66 total
Lower hazard (1) Higher hazard (7)
All66 Skin Conditioning22 Fragrance22 Masking15 Hair Conditioning13 Viscosity Controlling13 Humectant12 Antistatic Agent9 Emulsifying9
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
B
Sodium Lauroyl Sarcosinate
(Antistatic Agent, Cleansing, Emulsifying, Foaming, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling)
1
4
B
Cocamide MEA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
2
B
Disodium Laureth Sulfosuccinate
(Sufactant, Foam Boosting, Hydrotrope, Foaming)
2
B
Sodium C14-16 Olefin Sulfonate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
3
B
Laureth-3
(Emulsifying, Surfactant)
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Boswellia Carterii Oil
(Masking, Tonic)
1
Euterpe Oleracea Fruit Extract
(Hair Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Anhydroxylitol
(Humectant, Skin Conditioning)
1
A
Calcium Gluconate
(Skin Conditioning, Humectant, Oral Care Agent)
1
Carnosine
(Skin Conditioning)
1
Gluconolactone
(Fragrance, Humectant, Solvent)
Hydroxypropylammonium Gluconate
(Hair Conditioning, Humectant)
Hydroxypropylgluconamide
(Hair Conditioning, Humectant)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
Xylitylglucoside
(Humectant, Skin Conditioning)
3
Maleic Acid
(Fragrance, Ph Adjuster, Buffering Agent)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
Trideceth-12
(Emulsifying, Surfactant)
1
A
Glycol Stearate
(Emulsion Stabilising, Opacifying, Skin Conditioning, Emollient, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
PEG-150 Distearate
(Emulsifying, Surfactant, Viscosity Controlling)
3
A
PEG-12 Dimethicone
(Hair Conditioning, Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
3
A
Polyquaternium-7
(Antistatic Agent, Film Forming, Hair Fixing)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
1
Quaternium-80
(Antistatic Agent, Hair Conditioning)
1
Sarcosine
(Skin Conditioning)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
A
Amodimethicone
(Antistatic Agent, Hair Conditioning)
Silicone
Silicone
1
A
Lauric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Lauric Acid., Emulsifying)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
B
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative)
PEG-12 Allyl Ether
(Binding)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
6
A
BHT
(Antioxidant, Fragrance, Masking)
1
Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
(Hair Conditioning)
1
B
Sodium Sulfate
(Viscosity Increasing Agent, Bulking Agent, Viscosity Controlling)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Sodium Acetate
(Buffering Agent, Fragrance, Masking)
2
A
Isopropyl Alcohol
(Antifoaming Agent, Fragrance, Solvent, Viscosity Decreasing Agent, Perfuming, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
A
Dehydroacetic Acid
(Preservative)
1
Tartaric Acid
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
CI 60730
(Cosmetic Colorant)
Amyl Cinnamal
(Perfuming)
Allergens
Allergens
5
Benzyl Cinnamate
(Fragrance, Perfuming)
Allergens
Allergens
7
Benzyl Salicylate
(Fragrance, Uv Absorber, Masking)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
7
Hydroxycitronellal
(Fragrance, Masking)
Allergens
Allergens
7
Butylphenyl Methylpropional
(Perfuming)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
5
Alpha-Isomethyl Ionone
(Perfuming, Skin Conditioning)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Sodium Lauroyl Sarcosinate
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Cocamidopropyl Betaine
Skin Conditioning
Panthenol
Skin Conditioning
Anhydroxylitol
Humectant, Skin Conditioning
Calcium Gluconate
Skin Conditioning, Humectant

Benefits

No standout benefits flagged for this product.

Concerns

Contains sulfate
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Benzyl Salicylate — higher EWG
Citral — higher EWG
Geraniol — higher EWG
May not suit dry skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Lauroyl Sarcosinate
Antistatic agent, Cleansing
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCleansingEmulsifyingFoamingHair conditioningSkin conditioningSurfactantViscosity controlling
Cocamide MEA
Foam boosting, Viscosity increasing agent
Low-to-moderate hazard.Read moreShow less
EWG 1–4 CIR B Foam boostingViscosity increasing agentEmulsifyingEmulsion stabilisingViscosity controlling
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Disodium Laureth Sulfosuccinate
Sufactant, Foam boosting
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B SufactantFoam boostingHydrotropeFoaming
Laureth-3
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Boswellia Carterii Oil
Masking, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingTonic
Euterpe Oleracea Fruit Extract
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioning
Anhydroxylitol
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 HumectantSkin conditioning
Calcium Gluconate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectantOral care agent
Carnosine
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Gluconolactone
Fragrance, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceHumectantSolvent
Hydroxypropylammonium Gluconate
Hair conditioning, Humectant
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningHumectant
Hydroxypropylgluconamide
Hair conditioning, Humectant
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningHumectant
+ 26 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium C14-16 Olefin Sulfonate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B CleansingFoamingSurfactant Sulfate
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Glycol Stearate
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingSkin conditioningEmollientEmulsifyingSurfactant Fungal-acne trigger
Amodimethicone
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioning Silicone
Lauric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.Emulsifying Bad for Oily SkinFungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
BHT
Antioxidant, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A AntioxidantFragranceMasking
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Isopropyl Alcohol
Antifoaming agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Antifoaming agentFragranceSolventViscosity decreasing agentPerfumingViscosity controlling Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Tartaric Acid
Fragrance, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 1 FragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Amyl Cinnamal
Perfuming
Limited public safety data.Read moreShow less
EWG N/A Perfuming Allergens
Benzyl Cinnamate
Fragrance, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragrancePerfuming Allergens
+ 10 more — see the full ingredients list above

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Tartaric Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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