Curl Shampoo

Virtue

Where to buy Possibly in stock

About this product

The Virtue Curl Shampoo is a emulsion. Our analysis of its 71 ingredients (52 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
71
Low-risk
52
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 17/16
Good for dry skin
Glycol Distearate Gluconolactone Sodium Dilauramidoglutamide Lysine Ethyl Linoleate Ethyl Oleate Isoamyl Laurate Xylitol Salvia Hispanica Seed Extract Caprylyl Glycol Calcium Gluconate Ceratonia Siliqua Gum Butylene Glycol Glycerin Coconut Acid Trehalose Polyglyceryl-3 Laurate Camellia Sinensis Leaf Extract
Caution for dry skin
Lauryl Glucoside Maltodextrin Sodium Lauroyl Methyl Isethionate Sodium Isethionate Sodium Cocoyl Isethionate Sorbitan Oleate Stearic Acid Caprylic Acid Caprylyl/Capryl Glucoside Glycerin Coconut Acid Polyglyceryl-3 Laurate Acrylates Copolymer Alcohol Camellia Sinensis Leaf Extract Polysorbate 80
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Alcohol Camellia Sinensis Leaf Extract
Sensitive Skin 5/21
Good for sensitive skin
Madecassoside Asiaticoside Glycerin Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate Camellia Sinensis Leaf Extract
Caution for sensitive skin
Galactoarabinan Gluconolactone Sorbitan Oleate Stearic Acid Asiaticoside Ethyl Linoleate Ethyl Oleate Isoamyl Laurate Caprylic Acid Ceratonia Siliqua Gum Butylene Glycol Glycerin Citric Acid Alcohol Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Phenoxyethanol Linalool Benzyl Alcohol Limonene

Ingredients list

71 total
Lower hazard (1) Higher hazard (6)
All71 Skin Conditioning39 Fragrance20 Hair Conditioning11 Humectant11 Masking10 Emollient10 Film Forming10 Viscosity Controlling8
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
B
Sodium Lauroyl Methyl Isethionate
(Cleansing, Surfactant)
1
B
Lauryl Glucoside
(Cleansing, Surfactant)
1
Polyglyceryl-3 Laurate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
B
Isoamyl Laurate
(Fragrance, Skin Conditioning, Emollient)
2
B
Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding)
1
A
Coconut Acid
(Cleansing, Emollient, Emulsifying, Surfactant)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
2
A
Keratin
(Hair Conditioning, Skin Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Asiaticoside
(Antioxidant, Skin Conditioning, Perfuming)
Quercus Petraea Fruit Extract
(Skin Conditioning)
1
Salvia Hispanica Seed Extract
(Emollient, Skin Conditioning)
1
Hydrolyzed Quinoa
(Skin Conditioning)
Hydrolyzed Adansonia Digitata Seed Extract
(Hair Conditioning)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
Salvia Sclarea Extract
(Anti Sebum, Astringent, Skin Conditioning, Soothing)
1
Gluconolactone
(Fragrance, Humectant, Solvent)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
Oryza Sativa Seed Protein
(Antioxidant)
Citrus Paradisi Fruit Extract
(Skin Conditioning)
1
A
Galactoarabinan
(Film Forming, Fragrance)
1
Phytic Acid
(Chelating Agent, Oral Care Agent)
Oryza Sativa Bran Extract
(Skin Conditioning, Skin Protecting)
Linum Usitatissimum Seed Extract
(Perfuming, Skin Conditioning)
1
Sodium Dilauramidoglutamide Lysine
(Humectant)
Helianthus Annuus Seed Oil
(Fragrance, Skin Conditioning, Skin Conditioning Emollient)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
Madecassoside
(Antioxidant, Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
rosmarinus officinalis leaf extract
(Antimicrobial, Fragrance, Skin Conditioning)
Oryza sativa extract
(Abrasive, Absorbent, Bulking, Hair Conditioning, Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Sodium Phosphate
(Buffering Agent)
1
Ethyl Linoleate
(Fragrance, Skin Conditioning, Emollient, Perfuming)
Fungal Acne
Fungal Acne Trigger
Caesalpinia Spinosa Fruit Extract
(Skin Protecting)
1
Ethyl Oleate
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
Ceratonia Siliqua Gum
(Binding, Emollient, Emulsion Stabilising, Film Forming, Masking, Viscosity Controlling)
1
A
Sorbitan Oleate
(Fragrance, Emulsifying, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
B
Polyquaternium-37
(Antistatic Agent, Film Forming, Hair Fixing)
Helianthus Annuus Sprout Extract
(Skin Conditioning)
1
Caprylyl/Capryl Glucoside
(Cleansing, Foaming, Surfactant)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Caprylic Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Caprylic Acid., Emulsifying, Masking, Perfuming)
1
A
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
(Antioxidant)
1
A
Calcium Gluconate
(Skin Conditioning, Humectant, Oral Care Agent)
PARFUM
(Fragrance, Perfuming)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
Jojoba Oil Glycereth-8 Esters
(Emulsion Stabilising, Skin Conditioning Emollient)
3
Disteareth-75 IPDI
(Viscosity Controlling)
1
B
Sodium Isethionate
(Antistatic Agent, Cleansing, Hair Conditioning, Skin Conditioning)
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Hydroxypropyl Methylcellulose Stearoxy Ether
(Viscosity Increasing Agent, Viscosity Controlling)
1
Trisodium Ethylenediamine Disuccinate
(Chelating Agent)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
3
B
Polysorbate 80
(Denaturant, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Polyglyceryl-3 Laurate
Skin Conditioning, Emollient
Isoamyl Laurate
Skin Conditioning, Emollient
Coconut Acid
Emollient
Ethylhexylglycerin
Skin Conditioning
Keratin
Skin Conditioning
Panthenol
Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Lauryl Glucoside
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Polyglyceryl-3 Laurate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Isoamyl Laurate
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSkin conditioningEmollient
Acrylates Copolymer
Adhesive, Artificial nail builder
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B AdhesiveArtificial nail builderBinding agentFilm formingHair fixingSuspending agent -nonsurfactantAntistatic agentBinding
Coconut Acid
Cleansing, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingEmollientEmulsifyingSurfactant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Keratin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Hair conditioningSkin conditioning
Asiaticoside
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioningPerfuming
Quercus Petraea Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Salvia Hispanica Seed Extract
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 EmollientSkin conditioning
Hydrolyzed Quinoa
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Hydrolyzed Adansonia Digitata Seed Extract
Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioning
Xylitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentHumectantSkin conditioning
+ 39 more — see the full ingredients list above
Sodium Cocoyl Isethionate
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant Fungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Ethyl Linoleate
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSkin conditioningEmollientPerfuming Fungal-acne trigger
Ethyl Oleate
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceHair conditioningSkin conditioningEmollientPerfuming Fungal-acne trigger
Sorbitan Oleate
Fragrance, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceEmulsifyingSurfactant Bad for Oily SkinFungal-acne trigger
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Polysorbate 80
Denaturant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantEmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
+ 2 more — see the full ingredients list above

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

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