Smooth Shampoo

Virtue

Where to buy Possibly in stock

About this product

The Virtue Smooth Shampoo is a emulsion. Our analysis of its 44 ingredients (33 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
44
Low-risk
33
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/15
Good for dry skin
Glycol Distearate Caprylyl Glycol Glycerin Coconut Acid Lactic Acid
Caution for dry skin
C11-15 Pareth-7 C12-16 Pareth-9 Lauric Acid Cellulose Sodium Laurate Sodium Lauroyl Methyl Isethionate Sodium Methyl Cocoyl Taurate Sodium Isethionate Sodium Cocoyl Isethionate Glycerin Coconut Acid Trideceth-12 Acrylates Copolymer Sodium Hydroxide Sodium Lauroyl Glycinate
Oily/Acne-Prone Skin No data
Sensitive Skin 3/11
Good for sensitive skin
Madecassoside Asiaticoside Glycerin
Caution for sensitive skin
Lauric Acid Sodium Acetate Sodium Chloride Asiaticoside Glycerin Citric Acid Sorbic Acid Lactic Acid Phenoxyethanol Linalool Limonene

Ingredients list

44 total
Lower hazard (1) Higher hazard (6)
All44 Skin Conditioning17 Fragrance11 Viscosity Controlling10 Emulsifying10 Surfactant9 Hair Conditioning8 Cleansing7 Film Forming6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Sodium Lauroyl Methyl Isethionate
(Cleansing, Surfactant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant)
Fungal Acne
Fungal Acne Trigger
Sodium Lauroyl Glycinate
(Cleansing, Surfactant)
1
B
Sodium Methyl Cocoyl Taurate
(Cleansing, Foaming, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
Cocamide MIPA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling)
1
Sodium Methyl Isethionate
(Emulsifying)
PARFUM
(Fragrance, Perfuming)
2
A
Keratin
(Hair Conditioning, Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Asiaticoside
(Antioxidant, Skin Conditioning, Perfuming)
1
Madecassoside
(Antioxidant, Skin Conditioning)
Citrus Paradisi Fruit Extract
(Skin Conditioning)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
CYAMOPSIS TETRAGONOLOBA GUM
(Binding, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Controlling)
1
Trimethylsiloxyamodimethicone
(Hair Conditioning)
3
A
PEG-120 Methyl Glucose Dioleate
(Sufactant, Emulsifying)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
A
Coconut Acid
(Cleansing, Emollient, Emulsifying, Surfactant)
1
Trideceth-12
(Emulsifying, Surfactant)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
B
C12-16 Pareth-9
(Emulsifying, Surfactant)
1
B
Sodium Isethionate
(Antistatic Agent, Cleansing, Hair Conditioning, Skin Conditioning)
2
B
Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding)
1
B
C11-15 Pareth-7
(Emulsifying, Surfactant)
1
A
Lauric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Lauric Acid., Emulsifying)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
2
Zinc Laurate
(Anticaking Agent, Slip Modifier, Viscosity Increasing Agent, Opacifying, Viscosity Controlling)
1
Sodium Laurate
(Cleansing, Emulsifying, Surfactant)
1
A
Sodium Acetate
(Buffering Agent, Fragrance, Masking)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Cellulose
(Absorbent, Bulking Agent, Slip Modifier, Opacifying, Viscosity Controlling)
4
B
Isopropanolamine
(Ph Adjuster, Buffering Agent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
3
A
Sorbic Acid
(Fragrance, Preservative)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Glycerin
Humectant, Skin Protecting
Cocamidopropyl Betaine
Skin Conditioning
Glycol Distearate
Emollient, Skin Conditioning
Keratin
Skin Conditioning
TOCOPHEROL
Antioxidant, Skin Conditioning
Asiaticoside
Antioxidant, Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Lauroyl Glycinate
Cleansing, Surfactant
Limited public safety data.Read moreShow less
EWG N/A CleansingSurfactant
Cocamide MIPA
Foam boosting, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Foam boostingViscosity increasing agentEmulsifyingEmulsion stabilisingViscosity controlling
Sodium Methyl Isethionate
Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsifying
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Keratin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Hair conditioningSkin conditioning
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Asiaticoside
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioningPerfuming
Madecassoside
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Citrus Paradisi Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Guar Hydroxypropyltrimonium Chloride
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningViscosity increasing agentFilm formingSkin conditioningViscosity controlling
CYAMOPSIS TETRAGONOLOBA GUM
Binding, Emulsion stabilising
Limited public safety data.Read moreShow less
EWG N/A BindingEmulsion stabilisingFilm formingFragranceViscosity controlling
+ 19 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium Cocoyl Isethionate
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant Fungal-acne trigger
Sodium Methyl Cocoyl Taurate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Fungal-acne trigger
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Lauric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.Emulsifying Bad for Oily SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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