Gold Whitening Serum

Viva Cosmetics

Where to buy Possibly in stock

About this product

The Viva Cosmetics Gold Whitening Serum is a serums, essence, ampoule. Our analysis of its 23 ingredients (15 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
23
Low-risk
15
Fragrance
Fragrance-free
Origin
Indonesia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/0
Good for dry skin
Bidens Pilosa Extract Caprylyl Glycol Butylene Glycol Hydrolyzed Collagen
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Sodium Ascorbyl Phosphate
Sensitive Skin 1/5
Good for sensitive skin
Sodium Ascorbyl Phosphate
Caution for sensitive skin
Cellulose Gum Butylene Glycol Citric Acid Phenoxyethanol Triethylene Glycol

Ingredients list

23 total
Lower hazard (1) Higher hazard (4)
All23 Skin Conditioning14 Fragrance6 Viscosity Controlling6 Masking4 Humectant4 Solvent4 Hair Conditioning3 Emulsion Stabilising3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Sodium Ascorbyl Phosphate
(Antioxidant)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Polyacrylate Crosspolymer-6
(Emulsion Stabilising, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Cellulose Gum
(Binding Agent, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
1
A
Hydrolyzed Collagen
(Hair Conditioning, Nail Conditioning Agent, Skin Conditioning, Antistatic Agent, Emollient, Film Forming, Humectant)
ELAEIS GUINEENSIS OIL
(Skin Conditioning Emollient)
GOSSYPIUM HERBACEUM SEED OIL
(Skin Conditioning)
2
Mica
(Cosmetic Colorant, Opacifying)
1
Bidens Pilosa Extract
(Humectant, Skin Conditioning)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
4
A
Triethylene Glycol
(Fragrance, Viscosity Decreasing Agent, Masking, Solvent, Viscosity Controlling)
Linum Usitatissimum Seed Oil
(Perfuming, Skin Conditioning)
CI 77891
(Colorant)
1
2
CI 77491
(Colorant, Cosmetic Colorant)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
4
Colloidal Gold
(Antimicrobial, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Sodium Ascorbyl Phosphate
Antioxidant
Butylene Glycol
Skin Conditioning, Humectant
Hydrolyzed Collagen
Skin Conditioning, Emollient
GOSSYPIUM HERBACEUM SEED OIL
Skin Conditioning
Bidens Pilosa Extract
Humectant, Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Sodium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Polyacrylate Crosspolymer-6
Emulsion stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingViscosity controlling
Cellulose Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingFragranceViscosity increasing agentBindingMaskingViscosity controlling
Hydrolyzed Collagen
Hair conditioning, Nail conditioning agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningNail conditioning agentSkin conditioningAntistatic agentEmollientFilm formingHumectant
ELAEIS GUINEENSIS OIL
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
GOSSYPIUM HERBACEUM SEED OIL
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Mica
Cosmetic colorant, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 2 Cosmetic colorantOpacifying
Bidens Pilosa Extract
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 HumectantSkin conditioning
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Triethylene Glycol
Fragrance, Viscosity decreasing agent
Low-to-moderate hazard.Read moreShow less
EWG 1–4 CIR A FragranceViscosity decreasing agentMaskingSolventViscosity controlling
Linum Usitatissimum Seed Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
+ 5 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Sodium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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