Kiwi Lime Squeeze Clarifying Shampoo
The VO5 Kiwi Lime Squeeze Clarifying Shampoo is a misc. Our analysis of its 30 ingredients (17 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The VO5 Kiwi Lime Squeeze Clarifying Shampoo is a misc. Our analysis of its 30 ingredients (17 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Sodium Laureth Sulfate
(Cleansing, Emulsifying, Foaming, Surfactant) |
Bad for Oily Skin
Sulfate
|
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Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling) |
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Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
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Sodium Lauryl Sulfate
(Cleansing, Denaturant, Emulsifying, Foaming, Surfactant) |
Bad for Oily Skin
Sulfate
|
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PARFUM
(Fragrance, Perfuming) |
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Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking) |
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Polyquaternium-7
(Antistatic Agent, Film Forming, Hair Fixing) |
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
|
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Disodium EDTA
(Chelating Agent, Viscosity Controlling) |
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Methylchloroisothiazolinone
(Preservative) |
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Methylisothiazolinone
(Preservative) |
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Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling) |
Good for Dry Skin
|
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Polysorbate 20
(Emulsifying, Surfactant) |
Fungal Acne Trigger
|
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Actinidia Chinensis Fruit Extract
(Skin Conditioning, Skin Conditioning Emollient) |
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Citrus Aurantifolia Peel Extract
(Cleansing, Hair Conditioning, Perfuming, Skin Conditioning, Tonic) |
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Cymbopogon Schoenanthus Leaf Extract
(Skin Conditioning) |
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rosmarinus officinalis extract
(Antimicrobial, Refreshing, Tonic) |
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Helianthus Annuus Seed
(Skin Conditioning) |
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Mangifera Indica Seed Oil
(Skin Conditioning, Skin Conditioning Emollient) |
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Prunus Amygdalus Dulcis Oil
(Skin Conditioning) |
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Rosmarinus Officinalis Leaf Oil
(Fragrance, Skin Conditioning) |
|
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Anthemis Nobilis Flower Oil
(Masking, Perfuming, Skin Conditioning) |
Good for Sensitive Skin
Good for Dry Skin
|
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ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning) |
|
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Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning) |
Good for Dry Skin
|
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Tocopheryl Acetate
(Antioxidant, Skin Conditioning) |
Bad for Oily Skin
|
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Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic) |
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Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing) |
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CI 42090
(Colorant, Cosmetic Colorant) |
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CI 47005
(Colorant, Cosmetic Colorant) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
ASCORBIC ACID
Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.
Niacinamide
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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