12 Hour HD Foundation

W7

12 Hour HD Foundation

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About this product

The W7 12 Hour HD Foundation is a misc. Our analysis of its 26 ingredients (23 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
26
Low-risk
23
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/3
Good for dry skin
Aluminum Hydroxide Isododecane Sodium Hyaluronate Glycerin Pentaerythrityl Tetraisostearate Cyclopentasiloxane
Caution for dry skin
Glycerin Pentaerythrityl Tetraisostearate Talc
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Pentaerythrityl Tetraisostearate
Sensitive Skin 5/4
Good for sensitive skin
Ascorbyl Palmitate Aluminum Hydroxide Glycerin Talc Tocopheryl Acetate
Caution for sensitive skin
Ascorbyl Palmitate Isododecane Glycerin Phenoxyethanol

Ingredients list

26 total
Lower hazard (1) Higher hazard (4)
All26 Skin Conditioning13 Solvent6 Viscosity Controlling5 Skin Protecting5 Hair Conditioning4 Emollient4 Colorant4 Humectant4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
A
Cyclopentasiloxane
(Hair Conditioning, Skin Conditioning, Emollient, Solvent)
Silicone
Silicone
1
B
Isododecane
(Fragrance, Solvent, Emollient, Perfuming)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
PEG-9 Dimethicone
(Hair Conditioning, Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Disteardimonium Hectorite
(Stabilising, Viscosity Controlling)
1
A
Dimethicone/Vinyl Dimethicone Crosspolymer
(Viscosity Controlling)
1
A
Propylene Carbonate
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Triethoxycaprylylsilane
(Binding Agent, Binding)
1
Trimethoxycaprylylsilane
(Binding Agent, Surface Modifier, Binding, Smoothing)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Aluminum Hydroxide
(Emollient, Humectant, Opacifying, Skin Protecting, Viscosity Controlling)
1
A
Pentaerythrityl Tetraisostearate
(Binding Agent, Skin Conditioning Agent Occlusive, Viscosity Increasing Agent, Emollient, Emulsifying, Surfactant)
3
A
Talc
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
PARAFFINUM LIQUIDUM
(Antistatic, Skin Conditioning Emollient, Skin Protecting, Solvent)
1
A
Palmitoyl Tripeptide-1
(Skin Conditioning)
CI 77891
(Colorant)
1
2
CI 77491
(Colorant, Cosmetic Colorant)
1
CI 77492
(Colorant, Cosmetic Colorant)
2
CI 77499
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cyclopentasiloxane
Skin Conditioning, Emollient
Isododecane
Emollient
Glycerin
Humectant, Skin Protecting
PEG-9 Dimethicone
Skin Conditioning
Ethylhexylglycerin
Skin Conditioning
Ascorbyl Palmitate
Antioxidant

Benefits

Good for dry skin
Good for sensitive skin

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
May not suit oily/acne-prone skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Isododecane
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSolventEmollientPerfuming
PEG-9 Dimethicone
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 Hair conditioningSkin conditioning
Disteardimonium Hectorite
Stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A StabilisingViscosity controlling
Dimethicone/Vinyl Dimethicone Crosspolymer
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Viscosity controlling
Propylene Carbonate
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A SolventViscosity decreasing agentViscosity controlling
Triethoxycaprylylsilane
Binding agent, Binding
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentBinding
Trimethoxycaprylylsilane
Binding agent, Surface modifier
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentSurface modifierBindingSmoothing
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Aluminum Hydroxide
Emollient, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHumectantOpacifyingSkin protectingViscosity controlling
Pentaerythrityl Tetraisostearate
Binding agent, Skin-conditioning agent - occlusive
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentSkin-conditioning agent - occlusiveViscosity increasing agentEmollientEmulsifyingSurfactant
Talc
Abrasive, Absorbent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
PARAFFINUM LIQUIDUM
Antistatic, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A AntistaticSkin conditioning emollientSkin protectingSolvent
+ 5 more — see the full ingredients list above
Cyclopentasiloxane
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Hair conditioningSkin conditioningEmollientSolvent Silicone
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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