Cool Prime Cooling Face Primer

W7

Cool Prime Cooling Face Primer

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About this product

The W7 Cool Prime Cooling Face Primer is a misc. Our analysis of its 22 ingredients (16 low-risk) rates it Excellent (98/100).

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
22
Low-risk
16
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/4
Good for dry skin
Butylene Glycol Glycerin Sodium Polyacrylate
Caution for dry skin
Glycerin Sodium Polyacrylate PEG-40 Hydrogenated Castor Oil Silica
Oily/Acne-Prone Skin No data
Sensitive Skin 3/8
Good for sensitive skin
Glycerin Hydroxyacetophenone Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Dipropylene Glycol Butylene Glycol Glycerin Citric Acid Sodium Benzoate Potassium Sorbate PEG-40 Hydrogenated Castor Oil Phenoxyethanol

Ingredients list

22 total
Lower hazard (1) Higher hazard (4)
All22 Skin Conditioning11 Fragrance8 Solvent6 Masking4 Antioxidant3 Preservative3 Viscosity Controlling3 Humectant3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
3
B
Sodium Polyacrylate
(Absorbent, Emulsion Stabilising, Film Forming, Hair Fixing, Skin Conditioning Agent Emollient, Viscosity Controlling Agent, Viscosity Increasing Agent, Binding, Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
1,2-Hexanediol
(Solvent)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
Ganoderma Sinense Extract
(Skin Conditioning)
Vitis Vinifera Seed Extract
(Anti Seborrheic, Antimicrobial, Antioxidant, Oral Care, Skin Protecting, Uv Absorber)
Bambusa Vulgaris Leaf Extract
(Skin Conditioning)
Prunus Cerasus Extract
(Antioxidant, Keratolytic, Moisturising, Skin Conditioning)
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
Hydroxyacetophenone
(Antioxidant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)
2
CI 42090
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Butylene Glycol
Skin Conditioning, Humectant
Glycerin
Humectant, Skin Protecting
Sodium Polyacrylate
Skin Conditioning
Niacinamide
Skin Conditioning
Pentylene Glycol
Skin Conditioning
Aloe Barbadensis Leaf Juice
Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Sodium Polyacrylate
Absorbent, Emulsion stabilising
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B AbsorbentEmulsion stabilisingFilm formingHair fixingSkin-conditioning agent -emollientViscosity controlling agentViscosity increasing agentBindingSkin conditioning
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Ganoderma Sinense Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Vitis Vinifera Seed Extract
Anti seborrheic, Antimicrobial
Limited public safety data.Read moreShow less
EWG N/A Anti seborrheicAntimicrobialAntioxidantOral careSkin protectingUv absorber
Bambusa Vulgaris Leaf Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Prunus Cerasus Extract
Antioxidant, Keratolytic
Limited public safety data.Read moreShow less
EWG N/A AntioxidantKeratolyticMoisturisingSkin conditioning
Silica
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1–2 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingViscosity controlling
Hydroxyacetophenone
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
+ 1 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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