Very Vegan Perfectly Matte Foundation

W7

Very Vegan Perfectly Matte Foundation

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About this product

The W7 Very Vegan Perfectly Matte Foundation is a misc. Our analysis of its 31 ingredients (27 low-risk) rates it Excellent (99/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
31
Low-risk
27
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 9/2
Good for dry skin
Isononyl Isononanoate Isododecane Caprylyl Glycol Butylene Glycol Sodium Hyaluronate Trimethylsiloxysilicate Tribehenin Dimethicone Cyclopentasiloxane
Caution for dry skin
Talc PEG-9 Polydimethylsiloxyethyl Dimethicone
Oily/Acne-Prone Skin No data
Sensitive Skin 4/5
Good for sensitive skin
Ascorbyl Palmitate Dimethicone Talc Tocopheryl Acetate
Caution for sensitive skin
Ascorbyl Palmitate Isododecane Butylene Glycol Isopropyl Alcohol Phenoxyethanol

Ingredients list

31 total
Lower hazard (1) Higher hazard (4)
All31 Skin Conditioning22 Emollient7 Solvent6 Viscosity Controlling6 Colorant5 Fragrance5 Cosmetic Colorant4 Skin Protecting4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
A
Cyclopentasiloxane
(Hair Conditioning, Skin Conditioning, Emollient, Solvent)
Silicone
Silicone
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
1
B
Trimethylsiloxysilicate
(Antifoaming Agent, Emollient, Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
A
PEG-9 Polydimethylsiloxyethyl Dimethicone
(Skin Conditioning, Emulsifying, Surfactant)
1
B
Isododecane
(Fragrance, Solvent, Emollient, Perfuming)
1
B
Isononyl Isononanoate
(Skin Conditioning, Emollient, Antistatic Agent)
1
A
Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
(Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Tribehenin
(Emollient, Skin Conditioning)
1
A
Disteardimonium Hectorite
(Stabilising, Viscosity Controlling)
1
Triethoxycaprylylsilane
(Binding Agent, Binding)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Propylene Carbonate
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Trimethoxycaprylylsilane
(Binding Agent, Surface Modifier, Binding, Smoothing)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
Retinyl Palmitate
(Skin Conditioning, Skin Conditioning Miscellaneous)
3
A
Talc
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
2
A
Isopropyl Alcohol
(Antifoaming Agent, Fragrance, Solvent, Viscosity Decreasing Agent, Perfuming, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
CI 77891
(Colorant)
2
Iron Oxides
(Colorant, Cosmetic Colorant)
1
CI 77492
(Colorant, Cosmetic Colorant)
1
2
CI 77491
(Colorant, Cosmetic Colorant)
2
CI 77499
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cyclopentasiloxane
Skin Conditioning, Emollient
Dimethicone
Skin Protecting, Emollient
Trimethylsiloxysilicate
Emollient, Skin Conditioning
Butylene Glycol
Skin Conditioning, Humectant
PEG-9 Polydimethylsiloxyethyl Dimethicone
Skin Conditioning
Isododecane
Emollient

Benefits

Good for dry skin

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Trimethylsiloxysilicate
Antifoaming agent, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antifoaming agentEmollientSkin conditioning
PEG-9 Polydimethylsiloxyethyl Dimethicone
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Skin conditioningEmulsifyingSurfactant
Isododecane
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSolventEmollientPerfuming
Isononyl Isononanoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientAntistatic agent
Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Viscosity controlling
Tribehenin
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning
Disteardimonium Hectorite
Stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A StabilisingViscosity controlling
Triethoxycaprylylsilane
Binding agent, Binding
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentBinding
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Propylene Carbonate
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A SolventViscosity decreasing agentViscosity controlling
Trimethoxycaprylylsilane
Binding agent, Surface modifier
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentSurface modifierBindingSmoothing
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Retinyl Palmitate
Skin conditioning, Skin conditioning miscellaneous
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning miscellaneous
+ 7 more — see the full ingredients list above
Cyclopentasiloxane
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Hair conditioningSkin conditioningEmollientSolvent Silicone
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Isopropyl Alcohol
Antifoaming agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Antifoaming agentFragranceSolventViscosity decreasing agentPerfumingViscosity controlling Bad for Sensitive Skin

How to use

How to use

  • 1 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinyl Palmitate)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinyl Palmitate

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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