Ultimate Color Shampoo
The Wella Ultimate Color Shampoo is a misc. Our analysis of its 39 ingredients (27 low-risk) rates it Excellent (90/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Wella Ultimate Color Shampoo is a misc. Our analysis of its 39 ingredients (27 low-risk) rates it Excellent (90/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Sodium Cocoyl Methyl Isethionate
(Surfactant Cleansing) |
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Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
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Sodium Methyl Oleoyl Taurate
(Antistatic Agent, Cleansing, Foaming, Surfactant) |
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Sodium Lauroyl Sarcosinate
(Antistatic Agent, Cleansing, Emulsifying, Foaming, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling) |
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PARFUM
(Fragrance, Perfuming) |
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Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning) |
Good for Dry Skin
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Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking) |
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Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling) |
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Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing) |
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
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Allantoin
(Skin Conditioning, Skin Protecting, Soothing) |
Good for Oily Skin
Good for Sensitive Skin
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Glycine
(Buffering Agent, Fragrance, Hair Conditioning, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Skin Conditioning) |
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Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking) |
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Sodium Cocoate
(Cleansing, Emulsifying, Surfactant) |
Fungal Acne Trigger
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Trisodium Ethylenediamine Disuccinate
(Chelating Agent) |
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EDTA
(Chelating Agent) |
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Glyceryl Oleate
(Fragrance, Skin Conditioning, Emollient, Emulsifying, Surfactant, Perfuming) |
Fungal Acne Trigger
|
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Aloe Barbadensis Leaf Juice
(Skin Conditioning) |
Good for Sensitive Skin
|
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Tetramethyl Acetyloctahydronaphthalenes
(Masking, Perfuming, Skin Conditioning) |
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Malic Acid
(Fragrance, Ph Adjuster, Buffering Agent) |
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Linalool
(Fragrance, Deodorant, Masking) |
Allergens
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Limonene
(Deodorant, Perfuming, Solvent) |
Allergens
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Hydroxycitronellal
(Fragrance, Masking) |
Allergens
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Vanillin
(Flavoring Agent, Fragrance, Masking) |
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Linalyl Acetate
(Fragrance, Masking) |
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Histidine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Humectant) |
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Coumarin
(Fragrance, Masking) |
Allergens
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Citrus Aurantium Amara Peel Oil
(Skin Conditioning) |
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Oleic Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Oleic Acid., Emollient, Emulsifying) |
Fungal Acne Trigger
|
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Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning) |
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ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning) |
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Potassium Sorbate
(Fragrance, Preservative) |
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Sodium Sulfite
(Antioxidant, Hair Waving Or Straightening, Reducing, Preservative) |
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Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient) |
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Ascorbyl Palmitate
(Antioxidant, Masking) |
Fungal Acne Trigger
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TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning) |
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Hydrogenated Palm Glycerides Citrate
(Skin Conditioning, Emollient) |
Fungal Acne Trigger
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Sodium Xylenesulfonate
(Hydrotrope) |
Sulfate
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EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
ASCORBIC ACID, Ascorbyl Palmitate
OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.
Malic Acid
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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