Prime Focus Clingy Serum Primer

Wet 'n Wild

Prime Focus Clingy Serum Primer

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About this product

The Wet 'n Wild Prime Focus Clingy Serum Primer is a emulsion. Our analysis of its 46 ingredients (34 low-risk) rates it Excellent (99/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
46
Low-risk
34
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 11/10
Good for dry skin
Octyldodecyl Stearoyl Stearate Octyldodecyl Oleate Octyldodecanol Isohexadecane Caprylyl Glycol Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Camellia Sinensis Leaf Extract Sodium Lactate
Caution for dry skin
Agave Tequilana Leaf Extract Glycerin Hexylene Glycol Sodium Oleate Alcohol Hydrogenated Lecithin Camellia Sinensis Leaf Extract Polysorbate 60 Polysorbate 80 PEG-150 Distearate
Oily/Acne-Prone Skin 3/2
Good for oily/acne-prone skin
Agave Tequilana Leaf Extract Alcohol Camellia Sinensis Leaf Extract
Caution for oily/acne-prone skin
Octyldodecyl Stearoyl Stearate Octyldodecyl Oleate
Sensitive Skin 5/10
Good for sensitive skin
Rosa Damascena Flower Water Paeonia Suffruticosa Root Extract Glycerin Hydrolyzed Opuntia Ficus-Indica Flower Extract Camellia Sinensis Leaf Extract
Caution for sensitive skin
Rosa Damascena Flower Water Octyldodecanol Butylene Glycol Glycerin Hexylene Glycol Alcohol Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Phenoxyethanol

Ingredients list

46 total
Lower hazard (1) Higher hazard (4)
All46 Skin Conditioning27 Fragrance10 Humectant9 Solvent8 Viscosity Controlling7 Emollient6 Skin Protecting6 Emulsifying6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
3
B
Polysorbate 60
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
PEG-150 Distearate
(Emulsifying, Surfactant, Viscosity Controlling)
1
Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting)
1
Isopentyldiol
(Solvent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
Acrylamide/Sodium Acryloyldimethyltaurate Copolymer
(Emulsion Stabilising, Viscosity Controlling)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
B
Isohexadecane
(Skin Conditioning, Emollient, Solvent)
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Hexylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Emulsifying, Perfuming, Skin Conditioning, Surfactant)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
3
B
Polysorbate 80
(Denaturant, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
Helianthus Annuus Seed Oil
(Fragrance, Skin Conditioning, Skin Conditioning Emollient)
RIBES NIGRUM SEED OIL
(Skin Conditioning Emollient)
Oligopeptide-68
(Bleaching)
1
A
Octyldodecanol
(Fragrance, Skin Conditioning, Emollient, Perfuming, Solvent)
1
B
Octyldodecyl Oleate
(Skin Conditioning Agent Occlusive, Emollient)
Citrullus Lanatus Fruit Extract
(Skin Conditioning)
1
A
Octyldodecyl Stearoyl Stearate
(Skin Conditioning Agent Occlusive, Viscosity Increasing Agent, Emollient, Viscosity Controlling)
Lens Esculenta Fruit Extract
(Skin Conditioning)
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
Cichorium Intybus Root Extract
(Fragrance, Skin Conditioning)
Pyrus Malus Fruit Extract
(Skin Conditioning)
1
Agave Tequilana Leaf Extract
(Cosmetic Astringent)
citrus limon peel extract
(Skin Conditioning, Skin Conditioning Emollient, Skin Protecting, Tonic)
1
Euterpe Oleracea Fruit Extract
(Hair Conditioning)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Hydrolyzed Opuntia Ficus-Indica Flower Extract
(Abrasive, Skin Protecting)
1
Paeonia Suffruticosa Root Extract
(Skin Protecting)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
2
Sodium Oleate
(Sufactant, Emulsifying, Surfactant, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
rosmarinus officinalis leaf extract
(Antimicrobial, Fragrance, Skin Conditioning)
Solidago Virgaurea Extract
(Skin Conditioning)
3
CI 16035
(Cosmetic Colorant)
3
CI 19140
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Glycerin
Humectant, Skin Protecting
Niacinamide
Skin Conditioning
Rosa Damascena Flower Water
Skin Conditioning, Skin Protecting
Sodium Hyaluronate
Skin Conditioning, Humectant
Isohexadecane
Skin Conditioning, Emollient
Caprylyl Glycol
Skin Conditioning, Emollient

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
PEG-150 Distearate
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactantViscosity controlling
Rosa Damascena Flower Water
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioningSkin protecting
Isopentyldiol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Acrylamide/Sodium Acryloyldimethyltaurate Copolymer
Emulsion stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 2 Emulsion stabilisingViscosity controlling
Isohexadecane
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientSolvent
Chlorphenesin
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Cosmetic biocideAntimicrobialPreservative
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Hexylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentEmulsifyingPerfumingSkin conditioningSurfactant
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Helianthus Annuus Seed Oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioningSkin conditioning emollient
RIBES NIGRUM SEED OIL
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
Oligopeptide-68
Bleaching
Limited public safety data.Read moreShow less
EWG N/A Bleaching
+ 22 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Polysorbate 60
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Polysorbate 80
Denaturant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantEmulsifyingSurfactant Fungal-acne trigger
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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