10% Niacinamide Face Serum

Wow Skin Science

Where to buy Possibly in stock

About this product

The Wow Skin Science 10% Niacinamide Face Serum is a emulsion. Our analysis of its 14 ingredients (12 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
14
Low-risk
12
Fragrance
Contains fragrance
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/2
Good for dry skin
Saccharide Isomerate Ceratonia Siliqua Gum Sodium Hyaluronate
Caution for dry skin
Undecylenoyl Glycine Capryloyl Glycine
Oily/Acne-Prone Skin No data
Sensitive Skin 0/3
Caution for sensitive skin
Ceratonia Siliqua Gum Sodium Benzoate Phenoxyethanol

Ingredients list

14 total
Lower hazard (1) Higher hazard (4)
All14 Skin Conditioning5 Viscosity Controlling4 Solvent3 Hair Conditioning3 Fragrance3 Emulsion Stabilising3 Film Forming3 Surfactant2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Ceratonia Siliqua Gum
(Binding, Emollient, Emulsion Stabilising, Film Forming, Masking, Viscosity Controlling)
1
Saccharide Isomerate
(Humectant)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
PARFUM
(Fragrance, Perfuming)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
B
Capryloyl Glycine
(Cleansing, Hair Conditioning, Surfactant)
1
B
Undecylenoyl Glycine
(Cleansing, Hair Conditioning, Surfactant)
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Ceratonia Siliqua Gum
Emollient
Saccharide Isomerate
Humectant
Sodium Hyaluronate
Skin Conditioning, Humectant
Sodium Gluconate
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin

Concerns

Contains paraben
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Ceratonia Siliqua Gum
Binding, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 BindingEmollientEmulsion stabilisingFilm formingMaskingViscosity controlling
Saccharide Isomerate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Capryloyl Glycine
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant
Undecylenoyl Glycine
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant
Sodium Gluconate
Chelating agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentSkin conditioning
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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