Bright Idea Radiance Serum

Akind

Where to buy Possibly in stock

About this product

The Akind Bright Idea Radiance Serum is a serums, essence, ampoule. Our analysis of its 20 ingredients (14 low-risk) rates it Excellent (93/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
20
Low-risk
14
Fragrance
Fragrance-free
Origin
India
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/4
Good for dry skin
Sodium Hyaluronate Glycerin Propylene Glycol Polydextrose
Caution for dry skin
Glycerin Trideceth-9 PEG-40 Hydrogenated Castor Oil Triethanolamine
Oily/Acne-Prone Skin No data
Sensitive Skin 4/7
Good for sensitive skin
Resveratrol Terminalia Ferdinandiana Fruit Extract Glycerin Phenylethyl Resorcinol
Caution for sensitive skin
Glycerin Propylene Glycol Hydroxypropyl Cyclodextrin PEG-40 Hydrogenated Castor Oil Phenoxyethanol Triethanolamine Sclareolide

Ingredients list

20 total
Lower hazard (1) Higher hazard (5)
All20 Skin Conditioning10 Humectant6 Fragrance5 Solvent4 Surfactant3 Emulsifying3 Skin Protecting3 Perfuming3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
3-O-ETHYL ASCORBIC ACID
(Skin Conditioning)
1
Terminalia Ferdinandiana Fruit Extract
(Antioxidant, Bleaching)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
A
Hydroxypropyl Cyclodextrin
(Chelating Agent, Emulsion Stabilising, Masking, Skin Conditioning)
Polydextrose
(Bulking Agent, Humectant)
1
Resveratrol
(Antioxidant, Skin Protecting)
5
B
Triethanolamine
(Fragrance, Ph Adjuster, Emulsifying, Surfactant, Buffering Agent, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
4
B
Glycolic Acid
(Exfoliant, Ph Adjuster, Buffering Agent)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
B
Trideceth-9
(Emulsifying, Surfactant)
1
Phenylethyl Resorcinol
(Antioxidant)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
Sclareolide
(Masking, Perfuming, Skin Conditioning)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

Browse similar serums, essence, ampoule
No close formula match yet — browse other products like this

Key ingredients

Antioxidants
Shields skin from free radical damage.
AHA
Exfoliates skin for a brighter complexion.
Vitamin C
Brightens, evens tone, and supports collagen.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Exfoliators
Removes dead skin cells to smoothe texture.
Show all 6 key ingredients

Benefits

BrighteningRestores radiance to dull, tired skin.
Anti-AgingSoftens lines and helps skin look youthful.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.
HydratingBoosts hydration and relieves dry, tight skin.
Reduces Large PoresMinimizes the look of enlarged pores.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
3-O-ETHYL ASCORBIC ACID
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Terminalia Ferdinandiana Fruit Extract
Antioxidant, Bleaching
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantBleaching
Hydroxypropyl Cyclodextrin
Chelating agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentEmulsion stabilisingMaskingSkin conditioning
Polydextrose
Bulking agent, Humectant
Limited public safety data.Read moreShow less
EWG N/A Bulking agentHumectant
Resveratrol
Antioxidant, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin protecting
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Trideceth-9
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmulsifyingSurfactant
Phenylethyl Resorcinol
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Sclareolide
Masking, Perfuming
Limited public safety data.Read moreShow less
EWG N/A MaskingPerfumingSkin conditioning
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Triethanolamine
Fragrance, Ph adjuster
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR B FragrancePh adjusterEmulsifyingSurfactantBuffering agentMasking
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Glycolic Acid
Exfoliant, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantPh adjusterBuffering agent Good for Oily SkinBad for Sensitive Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

3-O-ETHYL ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Glycolic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

From the community

0
Reviews
0
Saved by users
0
In collections

Ratings & reviews

Write a Review
0.0
from 0 ratings

Used this product? Rate it in 10 seconds

Alternatives