Superpower+ Advanced Hair Densifying Scalp Serum

Better Not Younger

Superpower+ Advanced Hair Densifying Scalp Serum

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About this product

The Better Not Younger Superpower+ Advanced Hair Densifying Scalp Serum is a misc. Our analysis of its 26 ingredients (18 low-risk) rates it Excellent (97/100).

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
26
Low-risk
18
Fragrance
Fragrance-free
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/4
Good for dry skin
Butylene Glycol Sodium PCA
Caution for dry skin
Xanthan Gum PPG-26-Buteth-26 Polysorbate 20 PEG-40 Hydrogenated Castor Oil
Oily/Acne-Prone Skin No data
Sensitive Skin 2/5
Good for sensitive skin
Apigenin Tocopheryl Acetate
Caution for sensitive skin
Butylene Glycol PPG-26-Buteth-26 PEG-40 Hydrogenated Castor Oil Phenoxyethanol Limonene

Ingredients list

26 total
Lower hazard (1) Higher hazard (6)
All26 Skin Conditioning22 Fragrance7 Hair Conditioning7 Emulsion Stabilising4 Solvent3 Humectant3 Viscosity Controlling3 Emulsifying3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
PPG-26-Buteth-26
(Fragrance, Hair Conditioning, Skin Conditioning, Emulsifying, Surfactant)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
Apigenin
(Antioxidant, Hair Conditioning)
1
Oleanolic Acid
(Skin Conditioning)
1
Biotinoyl Tripeptide-1
(Hair Conditioning)
Quercus Serrata Extract
(Skin Conditioning)
rosmarinus officinalis extract
(Antimicrobial, Refreshing, Tonic)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
Sophora Japonica Extract
(Skin Conditioning, Skin Conditioning Emollient)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
Bisabolol
(Fragrance, Skin Conditioning, Soothing)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
1
A
Hydrolyzed Rice Protein
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
Citrus Aurantium Dulcis Oil
(Fragrance)
1
Vinegar
(Ph Adjuster)
1
B
Dicalcium Phosphate
(Abrasive, Bulking Agent, Opacifying, Oral Care Agent)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Peptides
Supports skin hydration and improves firmness.
Exfoliators
Removes dead skin cells to smoothe texture.
Show all 6 key ingredients

Benefits

Barrier RepairStrengthen and restore your skin's natural barrier.
HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Anti-AgingSoftens lines and helps skin look youthful.
Redness ReducingSoothes visible redness and calms irritation.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
PPG-26-Buteth-26
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A FragranceHair conditioningSkin conditioningEmulsifyingSurfactant
Apigenin
Antioxidant, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantHair conditioning
Oleanolic Acid
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Biotinoyl Tripeptide-1
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioning
Quercus Serrata Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
rosmarinus officinalis extract
Antimicrobial, Refreshing
Limited public safety data.Read moreShow less
EWG N/A AntimicrobialRefreshingTonic
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Sophora Japonica Extract
Skin conditioning, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning emollient
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Bisabolol
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioningSoothing
Biotin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntiseborrhoeic
Hydrolyzed Rice Protein
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntistatic agent
Citrus Aurantium Dulcis Oil
Fragrance
Limited public safety data.Read moreShow less
EWG N/A Fragrance
+ 4 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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