Nova 15% Vitamin C + Turmeric Brightening Serum

Herbivore

Nova 15% Vitamin C + Turmeric Brightening Serum

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About this product

The Herbivore Nova 15% Vitamin C + Turmeric Brightening Serum is a serums, essence, ampoule. Our analysis of its 33 ingredients (29 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to dry and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
33
Low-risk
29
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/5
Good for dry skin
Echinacea Purpurea Extract Butylene Glycol Glycerin Coco-Caprylate/Caprate Polyglyceryl-6 Stearate Polyglyceryl-6 Polyricinoleate Hyaluronic Acid
Caution for dry skin
Sodium Stearoyl Glutamate Sorbitan Olivate Glycerin Polyglyceryl-6 Stearate Polyglyceryl-6 Polyricinoleate
Oily/Acne-Prone Skin No data
Sensitive Skin 5/3
Good for sensitive skin
Melia Azadirachta Leaf Extract Terminalia Ferdinandiana Fruit Extract Glycerin Tetrahexyldecyl Ascorbate Tocopheryl Acetate
Caution for sensitive skin
Butylene Glycol Glycerin Citric Acid

Ingredients list

33 total
Lower hazard (1) Higher hazard (3)
All33 Skin Conditioning26 Solvent5 Emulsion Stabilising4 Emulsifying4 Humectant4 Fragrance4 Antimicrobial3 Antioxidant3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Tetrahexyldecyl Ascorbate
(Antioxidant, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
C9-12 Alkane
(Solvent)
1
B
Sodium Stearoyl Glutamate
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent, Emulsifying)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
B
Cetearyl Olivate
(Hair Conditioning)
1
A
Sorbitan Olivate
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Arctostaphylos Uva Ursi Leaf Extract
(Skin Conditioning)
Curcuma Longa Root Extract
(Fragrance, Perfuming)
1
Terminalia Chebula Fruit Extract
(Skin Conditioning)
1
Terminalia Ferdinandiana Fruit Extract
(Antioxidant, Bleaching)
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
1
Polyglyceryl-6 Stearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
A
Sclerotium Gum
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Viscosity Controlling)
1
Polyglyceryl-6 Polyricinoleate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
Sodium Levulinate
(Skin Conditioning)
1
Sodium Anisate
(Antimicrobial, Flavoring Agent)
1
Melia Azadirachta Flower Extract
(Skin Conditioning)
1
B
Coco-Caprylate/Caprate
(Emollient, Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Melia Azadirachta Leaf Extract
(Antimicrobial, Skin Protecting)
1
Ocimum Sanctum Leaf Extract
(Skin Conditioning)
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
1
Averrhoa Carambola Fruit Extract
(Skin Conditioning)
Polyglyceryl-6 Behenate
(Emulsion Stabilising, Slip Modifier, Surface Modifier)
Ocimum Basilicum Flower/Leaf Extract
(Tonic)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
Echinacea Purpurea Extract
(Moisturising, Skin Conditioning, Tonic)
Ananas Sativus Fruit Juice
(Skin Conditioning)
1
Corallina Officinalis Extract
(Skin Conditioning)
1
Leuconostoc/Radish Root Ferment Filtrate
(Antidandruff Agent, Antimicrobial)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Hyaluronic Acid
Hydrates by attracting and holding water.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.
BrighteningRestores radiance to dull, tired skin.
Redness ReducingSoothes visible redness and calms irritation.
Anti-AgingSoftens lines and helps skin look youthful.
Reduces Large PoresMinimizes the look of enlarged pores.
Dark SpotsFades dark spots for even skin tone.

Concerns

Not fungal acne (malassezia) safe

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Tetrahexyldecyl Ascorbate
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
C9-12 Alkane
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Stearoyl Glutamate
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - cleansingagentEmulsifying
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Cetearyl Olivate
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioning
Arctostaphylos Uva Ursi Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Curcuma Longa Root Extract
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Terminalia Chebula Fruit Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Terminalia Ferdinandiana Fruit Extract
Antioxidant, Bleaching
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantBleaching
Hyaluronic Acid
Skin conditioning, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningViscosity increasing agentAntistatic agentHumectantMoisturising
Polyglyceryl-6 Stearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Sclerotium Gum
Emulsion stabilising, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingSkin conditioningViscosity increasing agentViscosity controlling
Polyglyceryl-6 Polyricinoleate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Sodium Levulinate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 13 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sorbitan Olivate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmulsifyingSurfactant Fungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Tetrahexyldecyl Ascorbate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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