Retinol Alternative Plant-Powered Eye Serum

Madara

Retinol Alternative Plant-Powered Eye Serum

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About this product

The Madara Retinol Alternative Plant-Powered Eye Serum is a eye care. Our analysis of its 41 ingredients (28 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Eye Care
Ingredients
41
Low-risk
28
Fragrance
Contains fragrance
Origin
Latvia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 13/6
Good for dry skin
Glyceryl Stearate Citrate Borago Officinalis Seed Oil Astrocaryum Murumuru Seed Butter Octyldodecanol Bidens Pilosa Extract Caprylic/Capric Triglyceride Sodium PCA Sodium Hyaluronate Glycerin Coconut Alkanes Polyglyceryl-6 Stearate Hydrogenated Coco-Glycerides Hydrolyzed Hyaluronic Acid
Caution for dry skin
Cellulose Betula Alba Juice Xanthan Gum Glycerin Terpineol Polyglyceryl-6 Stearate
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Betula Alba Juice
Sensitive Skin 2/9
Good for sensitive skin
Ascorbyl Palmitate Glycerin
Caution for sensitive skin
Vanillin Ascorbyl Palmitate Octyldodecanol Caprylic/Capric Triglyceride Glycerin Terpineol Phenethyl Alcohol Linalool Limonene

Ingredients list

41 total
Lower hazard (1) Higher hazard (6)
All41 Skin Conditioning28 Solvent8 Fragrance8 Perfuming8 Emollient8 Humectant7 Masking6 Hair Conditioning5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Betula Alba Juice
(Astringent, Tonic)
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Coconut Alkanes
(Emollient, Solvent)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
SIMMONDSIA CHINENSIS SEED OIL
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Polyglyceryl-6 Stearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
B
Glyceryl Stearate Citrate
(Skin Conditioning, Emollient, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
A
Borago Officinalis Seed Oil
(Emollient, Skin Conditioning)
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
Dipalmitoyl Hydroxyproline
(Skin Conditioning, Antistatic Agent, Hair Conditioning)
Ricinus Communis Seed Oil
(Fragrance, Perfuming, Skin Conditioning)
1
A
Astrocaryum Murumuru Seed Butter
(Emollient, Skin Conditioning)
GOSSYPIUM HERBACEUM SEED OIL
(Skin Conditioning)
1
Bidens Pilosa Extract
(Humectant, Skin Conditioning)
Linum Usitatissimum Seed Oil
(Perfuming, Skin Conditioning)
CI 77163
(Colorant)
Polyglyceryl-6 Behenate
(Emulsion Stabilising, Slip Modifier, Surface Modifier)
AROMA
(Flavouring)
PARFUM
(Fragrance, Perfuming)
Rhus Succedanea Fruit Cera
(Binding, Skin Conditioning Emollient, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Aesculus Hippocastanum Seed Extract
(Skin Conditioning)
1
A
Cellulose
(Absorbent, Bulking Agent, Slip Modifier, Opacifying, Viscosity Controlling)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Octyldodecanol
(Fragrance, Skin Conditioning, Emollient, Perfuming, Solvent)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
1
Irvingia Gabonensis Kernel Butter
(Skin Conditioning)
1
Alteromonas Ferment Extract
(Skin Conditioning)
1
B
Phenethyl Alcohol
(Fragrance, Preservative, Masking)
1
A
Hydrogenated Coco-Glycerides
(Skin Conditioning, Emollient)
Fungal Acne
Fungal Acne Trigger
1
Escin
(Tonic)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
1
Terpineol
(Denaturant, Masking, Perfuming, Solvent)
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
1
Vanillin
(Flavoring Agent, Fragrance, Masking)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Betula Alba Juice
Astringent
Glycerin
Humectant, Skin Protecting
Coconut Alkanes
Emollient
Pentylene Glycol
Skin Conditioning
SIMMONDSIA CHINENSIS SEED OIL
Skin Conditioning
Sodium PCA
Humectant, Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Betula Alba Juice
Astringent, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentTonic
Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Coconut Alkanes
Emollient, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 EmollientSolvent
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
SIMMONDSIA CHINENSIS SEED OIL
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollient
Polyglyceryl-6 Stearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Borago Officinalis Seed Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
Dipalmitoyl Hydroxyproline
Skin conditioning, Antistatic agent
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningAntistatic agentHair conditioning
Ricinus Communis Seed Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioning
Astrocaryum Murumuru Seed Butter
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning
GOSSYPIUM HERBACEUM SEED OIL
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Bidens Pilosa Extract
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 HumectantSkin conditioning
Linum Usitatissimum Seed Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
CI 77163
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
+ 18 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Glyceryl Stearate Citrate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientEmulsifying Fungal-acne trigger
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Hydrogenated Coco-Glycerides
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningEmollient Fungal-acne trigger
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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