Turmeric & White Clay Acne Action Face Wash

Plum Goodness

Turmeric & White Clay Acne Action Face Wash

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About this product

The Plum Goodness Turmeric & White Clay Acne Action Face Wash is a cleanser. Our analysis of its 25 ingredients (17 low-risk) rates it Excellent (95/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
25
Low-risk
17
Fragrance
Contains fragrance
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/7
Good for dry skin
Glycerin Olive Oil PEG-7 Esters
Caution for dry skin
Magnesium Aluminum Silicate Sodium Cocoyl Glycinate Xanthan Gum Kaolin Glycerin Coco-glucoside Olive Oil PEG-7 Esters
Oily/Acne-Prone Skin No data
Sensitive Skin 3/4
Good for sensitive skin
Rosa Damascena Flower Water Kaolin Glycerin
Caution for sensitive skin
Rosa Damascena Flower Water Glycerin Citric Acid Phenoxyethanol

Ingredients list

25 total
Lower hazard (1) Higher hazard (4)
All25 Skin Conditioning15 Viscosity Controlling6 Hair Conditioning5 Fragrance4 Skin Protecting3 Opacifying3 Absorbent3 Viscosity Increasing Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
B
Coco-glucoside
(Cleansing, Foaming, Surfactant)
1
A
Magnesium Aluminum Silicate
(Absorbent, Anticaking Agent, Opacifying, Slip Modifier, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Sodium Cocoyl Glycinate
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Capryloyl/Caproyl Methyl Glucamide
(Skin Conditioning, Surfactant Cleansing, Surfactant Emulsifying, Surfactant Foam Boosting)
lauroyl/myristoyl methyl glucamide
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient, Surfactant Cleansing, Viscosity Controlling)
Curcuma Longa Rhizome Oil
(Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
B
Olive Oil PEG-7 Esters
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
3
CI 47005
(Colorant, Cosmetic Colorant)
1
Ammonium Acryloyldimethyltaurate/VP Copolymer
(Viscosity Controlling)
1
3
Titanium Dioxide
(Cosmetic Colorant, Opacifying, Sunscreen Agent, Uv Absorber)
Good for Sensitive Skin
Good for Sensitive Skin
Citrus Aurantium Dulcis Peel Powder
(Absorbent)
PARFUM
(Fragrance, Perfuming)
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
1
Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting)
4
B
Glycolic Acid
(Exfoliant, Ph Adjuster, Buffering Agent)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cocamidopropyl Betaine
Skin Conditioning
Kaolin
Skin Protecting
Sodium Cocoyl Glycinate
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Niacinamide
Skin Conditioning
Capryloyl/Caproyl Methyl Glucamide
Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Kaolin
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Coco-glucoside
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant
Magnesium Aluminum Silicate
Absorbent, Anticaking agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbsorbentAnticaking agentOpacifyingSlip modifierViscosity increasing agentViscosity controlling
Sodium Cocoyl Glycinate
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - cleansingagent
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Capryloyl/Caproyl Methyl Glucamide
Skin conditioning, Surfactant - cleansing
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSurfactant - cleansingSurfactant - emulsifyingSurfactant - foam boosting
lauroyl/myristoyl methyl glucamide
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollientSurfactant cleansingViscosity controlling
Curcuma Longa Rhizome Oil
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Olive Oil PEG-7 Esters
Skin conditioning, Emollient
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Skin conditioningEmollientEmulsifyingSurfactant
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
CI 47005
Colorant, Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 3 ColorantCosmetic colorant
+ 5 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Titanium Dioxide
Cosmetic colorant, Opacifying
Low-to-moderate hazard.Read moreShow less
EWG 1–3 Cosmetic colorantOpacifyingSunscreen agentUv absorber Good for Sensitive Skin
Glycolic Acid
Exfoliant, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantPh adjusterBuffering agent Good for Oily SkinBad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Glycolic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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