Turmeric & White Clay Acne Action Face Wash
The Plum Goodness Turmeric & White Clay Acne Action Face Wash is a cleanser. Our analysis of its 25 ingredients (17 low-risk) rates it Excellent (95/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Plum Goodness Turmeric & White Clay Acne Action Face Wash is a cleanser. Our analysis of its 25 ingredients (17 low-risk) rates it Excellent (95/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
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Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier) |
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Coco-glucoside
(Cleansing, Foaming, Surfactant) |
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Magnesium Aluminum Silicate
(Absorbent, Anticaking Agent, Opacifying, Slip Modifier, Viscosity Increasing Agent, Viscosity Controlling) |
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Sodium Cocoyl Glycinate
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling) |
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Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing) |
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Capryloyl/Caproyl Methyl Glucamide
(Skin Conditioning, Surfactant Cleansing, Surfactant Emulsifying, Surfactant Foam Boosting) |
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lauroyl/myristoyl methyl glucamide
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient, Surfactant Cleansing, Viscosity Controlling) |
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Curcuma Longa Rhizome Oil
(Skin Conditioning) |
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Phenoxyethanol
(Fragrance, Preservative) |
Paraben
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Ethylhexylglycerin
(Deodorant, Skin Conditioning) |
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Olive Oil PEG-7 Esters
(Skin Conditioning, Emollient, Emulsifying, Surfactant) |
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Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
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CI 47005
(Colorant, Cosmetic Colorant) |
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Ammonium Acryloyldimethyltaurate/VP Copolymer
(Viscosity Controlling) |
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Titanium Dioxide
(Cosmetic Colorant, Opacifying, Sunscreen Agent, Uv Absorber) |
Good for Sensitive Skin
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Citrus Aurantium Dulcis Peel Powder
(Absorbent) |
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PARFUM
(Fragrance, Perfuming) |
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Sodium Gluconate
(Chelating Agent, Skin Conditioning) |
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Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting) |
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Glycolic Acid
(Exfoliant, Ph Adjuster, Buffering Agent) |
Good for Oily Skin
Bad for Sensitive Skin
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
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How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.
Niacinamide
OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.
Glycolic Acid
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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