Pore Tightening Serum

Pure Choice

Where to buy Possibly in stock

About this product

The Pure Choice Pore Tightening Serum is a emulsion. Our analysis of its 33 ingredients (22 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
33
Low-risk
22
Fragrance
Fragrance-free
Origin
Türkiye

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/3
Good for dry skin
Sodium Acetylated Hyaluronate Sodium Hyaluronate Crosspolymer Sodium PCA Sodium Hyaluronate Zinc PCA Lactic Acid
Caution for dry skin
Xanthan Gum Salicylic Acid Polysorbate 20
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Salicylic Acid
Sensitive Skin 1/9
Good for sensitive skin
Allantoin
Caution for sensitive skin
Sodium Acetate Arginine Ammonium Glycyrrhizate Salicylic Acid Isopropyl Alcohol Sodium Benzoate Potassium Sorbate Lactic Acid Phenoxyethanol

Ingredients list

33 total
Lower hazard (1) Higher hazard (4)
All33 Skin Conditioning31 Fragrance10 Humectant7 Hair Conditioning5 Masking5 Emulsion Stabilising4 Preservative4 Antistatic Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
3
Zinc PCA
(Skin Conditioning, Humectant)
HAMAMELIS VIRGINIANA LEAF EXTRACT
(Skin Conditioning)
Salix Alba Bark Water
(Astringent, Skin Conditioning, Soothing, Tonic)
Pyrus Malus Fruit Water
(Fragrance)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Sodium Acetate
(Buffering Agent, Fragrance, Masking)
2
A
Isopropyl Alcohol
(Antifoaming Agent, Fragrance, Solvent, Viscosity Decreasing Agent, Perfuming, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
4
B
Glycolic Acid
(Exfoliant, Ph Adjuster, Buffering Agent)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
Avena Sativa Leaf Extract
(Astringent)
Cucumis Sativus Fruit Extract
(Skin Conditioning, Skin Conditioning Emollient)
1
Serenoa Serrulata Fruit Extract
(Lytic Agent, Skin Conditioning)
Aesculus Hippocastanum Seed Extract
(Skin Conditioning)
1
Yeast Extract
(Skin Conditioning)
1
A
Ammonium Glycyrrhizate
(Flavoring Agent, Fragrance, Skin Conditioning, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
Sodium Acetylated Hyaluronate
(Humectant)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Sodium Hyaluronate Crosspolymer
(Humectant, Skin Conditioning)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
2
A
Tetrasodium EDTA
(Chelating Agent)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Zinc PCA
Skin Conditioning, Humectant
HAMAMELIS VIRGINIANA LEAF EXTRACT
Skin Conditioning
Salix Alba Bark Water
Astringent, Skin Conditioning
Arginine
Skin Conditioning
Allantoin
Skin Conditioning, Skin Protecting

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Zinc PCA
Skin conditioning, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 Skin conditioningHumectant
HAMAMELIS VIRGINIANA LEAF EXTRACT
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Salix Alba Bark Water
Astringent, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentSkin conditioningSoothingTonic
Pyrus Malus Fruit Water
Fragrance
Limited public safety data.Read moreShow less
EWG N/A Fragrance
Arginine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioningAntistatic agentMasking
Sodium Acetate
Buffering agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Buffering agentFragranceMasking
Avena Sativa Leaf Extract
Astringent
Limited public safety data.Read moreShow less
EWG N/A Astringent
Cucumis Sativus Fruit Extract
Skin conditioning, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning emollient
Serenoa Serrulata Fruit Extract
Lytic agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Lytic agentSkin conditioning
Aesculus Hippocastanum Seed Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Yeast Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Ammonium Glycyrrhizate
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentFragranceSkin conditioningMasking
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
+ 8 more — see the full ingredients list above
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Isopropyl Alcohol
Antifoaming agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Antifoaming agentFragranceSolventViscosity decreasing agentPerfumingViscosity controlling Bad for Sensitive Skin
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Glycolic Acid
Exfoliant, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantPh adjusterBuffering agent Good for Oily SkinBad for Sensitive Skin
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Glycolic Acid, Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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