Skin So Bright! Serum

W7

Where to buy Possibly in stock

About this product

The W7 Skin So Bright! Serum is a serums, essence, ampoule. Our analysis of its 25 ingredients (16 low-risk) rates it Excellent (96/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
25
Low-risk
16
Fragrance
Contains fragrance
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/4
Good for dry skin
Glycosaminoglycans Sodium Hyaluronate Propylene Glycol Hydroxyethyl Urea Hydrolyzed Collagen Hydrolyzed Jojoba Esters Hydrolyzed Sclerotium Gum
Caution for dry skin
Hydrolyzed Jojoba Esters PEG-40 Hydrogenated Castor Oil Triethanolamine Vaccinium Myrtillus Fruit/Leaf Extract
Oily/Acne-Prone Skin 1/1
Good for oily/acne-prone skin
Vaccinium Myrtillus Fruit/Leaf Extract
Caution for oily/acne-prone skin
Hydrolyzed Jojoba Esters
Sensitive Skin 1/4
Good for sensitive skin
Hydrolyzed Sclerotium Gum
Caution for sensitive skin
Propylene Glycol PEG-40 Hydrogenated Castor Oil Phenoxyethanol Triethanolamine

Ingredients list

25 total
Lower hazard (1) Higher hazard (5)
All25 Skin Conditioning20 Fragrance7 Humectant6 Film Forming6 Hair Conditioning4 Solvent3 Surfactant3 Viscosity Controlling3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Hydroxyethyl Urea
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Hydrolyzed Collagen
(Hair Conditioning, Nail Conditioning Agent, Skin Conditioning, Antistatic Agent, Emollient, Film Forming, Humectant)
1
Glycosaminoglycans
(Skin Conditioning, Emollient, Film Forming)
Hydrolyzed Sclerotium Gum
(Film Forming, Humectant, Skin Protecting)
1
Caprylhydroxamic Acid
(Chelating Agent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Hydrolyzed Jojoba Esters
(Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning Agent Occlusive, Emulsifying, Surfactant, Skin Conditioning)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
5
B
Triethanolamine
(Fragrance, Ph Adjuster, Emulsifying, Surfactant, Buffering Agent, Masking)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Hydroxyphenyl Propamidobenzoic Acid
(Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
Vaccinium Myrtillus Fruit/Leaf Extract
(Astringent, Refreshing, Skin Conditioning, Tonic)
Saccharum Officinarum Extract
(Moisturising, Skin Conditioning)
Citrus Aurantium Dulcis Fruit Extract
(Fragrance, Skin Conditioning)
Citrus Limon Fruit Extract
(Fragrance, Skin Conditioning)
Acer saccharum extract
(Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
2
CI 42090
(Colorant, Cosmetic Colorant)

My Ingredient Notes

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Key ingredients

Propylene Glycol
Humectant, Skin Conditioning
Hydroxyethyl Urea
Humectant, Skin Conditioning
Hydrolyzed Collagen
Skin Conditioning, Emollient
Glycosaminoglycans
Skin Conditioning, Emollient
Hydrolyzed Sclerotium Gum
Humectant, Skin Protecting
Hydrolyzed Jojoba Esters
Skin Conditioning

Benefits

Good for dry skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Hydroxyethyl Urea
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningHumectantSkin conditioning
Hydrolyzed Collagen
Hair conditioning, Nail conditioning agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningNail conditioning agentSkin conditioningAntistatic agentEmollientFilm formingHumectant
Glycosaminoglycans
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientFilm forming
Hydrolyzed Sclerotium Gum
Film forming, Humectant
Limited public safety data.Read moreShow less
EWG N/A Film formingHumectantSkin protecting
Caprylhydroxamic Acid
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agent
Hydrolyzed Jojoba Esters
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFilm formingHair conditioningSkin-conditioning agent -occlusiveEmulsifyingSurfactantSkin conditioning
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Hydroxyphenyl Propamidobenzoic Acid
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Biotin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntiseborrhoeic
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Vaccinium Myrtillus Fruit/Leaf Extract
Astringent, Refreshing
Limited public safety data.Read moreShow less
EWG N/A AstringentRefreshingSkin conditioningTonic
Saccharum Officinarum Extract
Moisturising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A MoisturisingSkin conditioning
+ 5 more — see the full ingredients list above
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Triethanolamine
Fragrance, Ph adjuster
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR B FragrancePh adjusterEmulsifyingSurfactantBuffering agentMasking
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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