Ultra Plush Everything Mascara

W7

Ultra Plush Everything Mascara

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About this product

The W7 Ultra Plush Everything Mascara is a misc. Our analysis of its 27 ingredients (25 low-risk) rates it Excellent (98/100).

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
27
Low-risk
25
Fragrance
Fragrance-free
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/6
Good for dry skin
Bis-Diglyceryl Polyacyladipate-2 Caprylyl Glycol Butylene Glycol Glycerin Paraffin
Caution for dry skin
C11-15 Pareth-7 Glycerin Potassium Cetyl Phosphate Sodium Laureth-12 Sulfate Steareth-2 Steareth-21
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Paraffin
Sensitive Skin 2/6
Good for sensitive skin
Glycerin Tocopheryl Acetate
Caution for sensitive skin
Butylene Glycol Glycerin Paraffin Acacia Senegal Gum Potassium Sorbate Phenoxyethanol

Ingredients list

27 total
Lower hazard (1) Higher hazard (4)
All27 Skin Conditioning9 Viscosity Controlling7 Film Forming7 Fragrance6 Surfactant5 Emulsifying5 Emulsion Stabilising4 Viscosity Increasing Agent4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Synthetic Beeswax
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Viscosity Controlling)
1
B
Styrene/Acrylates/Ammonium Methacrylate Copolymer
(Film Forming, Opacifying)
copernicia cerifera wax
(Depilatory)
1
A
Bis-Diglyceryl Polyacyladipate-2
(Skin Conditioning, Emollient)
3
B
Steareth-21
(Sufactant, Emulsifying, Surfactant)
1
B
Potassium Cetyl Phosphate
(Emulsifying, Surfactant)
3
B
Steareth-2
(Emulsifying, Surfactant)
1
A
Paraffin
(Fragrance, Skin Conditioning Agent Occlusive, Viscosity Increasing Agent, Emollient, Viscosity Controlling)
3
A
Acacia Senegal Gum
(Adhesive, Fragrance, Film Forming, Masking)
1
A
Polyisobutene
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Viscosity Controlling)
1
VP/Eicosene Copolymer
(Binding, Film Forming, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
3
PEG/PPG-17/18 Dimethicone
(Emulsifying)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
Sodium Laureth-12 Sulfate
(Cleansing, Foaming, Surfactant)
1
B
C11-15 Pareth-7
(Emulsifying, Surfactant)
2
A
Tetrasodium EDTA
(Chelating Agent)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
3
A
Potassium Sorbate
(Fragrance, Preservative)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Biotinoyl Tripeptide-1
(Hair Conditioning)
2
CI 77499
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Bis-Diglyceryl Polyacyladipate-2
Skin Conditioning, Emollient
Paraffin
Emollient
Caprylyl Glycol
Skin Conditioning, Emollient
Butylene Glycol
Skin Conditioning, Humectant
Panthenol
Skin Conditioning
Tocopheryl Acetate
Antioxidant, Skin Conditioning

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit oily/acne-prone skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Synthetic Beeswax
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingViscosity increasing agentBindingViscosity controlling
Styrene/Acrylates/Ammonium Methacrylate Copolymer
Film forming, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Film formingOpacifying
copernicia cerifera wax
Depilatory
Limited public safety data.Read moreShow less
EWG N/A Depilatory
Bis-Diglyceryl Polyacyladipate-2
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningEmollient
Steareth-21
Sufactant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B SufactantEmulsifyingSurfactant
Potassium Cetyl Phosphate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmulsifyingSurfactant
Steareth-2
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
Paraffin
Fragrance, Skin-conditioning agent - occlusive
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin-conditioning agent - occlusiveViscosity increasing agentEmollientViscosity controlling
Acacia Senegal Gum
Adhesive, Fragrance
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A AdhesiveFragranceFilm formingMasking
Polyisobutene
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingViscosity increasing agentBindingViscosity controlling
VP/Eicosene Copolymer
Binding, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 BindingFilm formingViscosity controlling
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
PEG/PPG-17/18 Dimethicone
Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 Emulsifying
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
+ 7 more — see the full ingredients list above
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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