Prime Focus Hydrating Primer Serum

Wet 'n Wild

Prime Focus Hydrating Primer Serum

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About this product

The Wet 'n Wild Prime Focus Hydrating Primer Serum is a emulsion. Our analysis of its 37 ingredients (29 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
37
Low-risk
29
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/10
Good for dry skin
Aluminum Hydroxide Caprylyl Glycol Butylene Glycol Glycerin Camellia Sinensis Leaf Extract
Caution for dry skin
Glycerin Hexylene Glycol t-Butyl Alcohol Sodium Oleate Alcohol Ammonium Polyacrylate Hydrogenated Lecithin Camellia Sinensis Leaf Extract PEG-40 Hydrogenated Castor Oil Vaccinium Myrtillus Leaf Extract
Oily/Acne-Prone Skin 3/0
Good for oily/acne-prone skin
Alcohol Camellia Sinensis Leaf Extract Vaccinium Myrtillus Leaf Extract
Sensitive Skin 5/13
Good for sensitive skin
Rosa Damascena Flower Water Aluminum Hydroxide Glycerin Hydrolyzed Opuntia Ficus-Indica Flower Extract Camellia Sinensis Leaf Extract
Caution for sensitive skin
Rosa Damascena Flower Water Butylene Glycol Glycerin Hydroxypropyl Cyclodextrin Hexylene Glycol t-Butyl Alcohol Citric Acid Alcohol Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate PEG-40 Hydrogenated Castor Oil Phenoxyethanol

Ingredients list

37 total
Lower hazard (1) Higher hazard (6)
All37 Skin Conditioning15 Fragrance11 Solvent7 Viscosity Controlling7 Masking7 Humectant6 Perfuming6 Cosmetic Colorant5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Isopentyldiol
(Solvent)
1
Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
Polyacrylate Crosspolymer-6
(Emulsion Stabilising, Viscosity Controlling)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Hexylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Emulsifying, Perfuming, Skin Conditioning, Surfactant)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
A
Hydroxypropyl Cyclodextrin
(Chelating Agent, Emulsion Stabilising, Masking, Skin Conditioning)
AROMA
(Flavouring)
PARFUM
(Fragrance, Perfuming)
Vaccinium Myrtillus Leaf Extract
(Astringent, Hair Conditioning, Nail Conditioning, Skin Conditioning)
Cichorium Intybus Root Extract
(Fragrance, Skin Conditioning)
4
6
B
Iodopropynyl Butylcarbamate
(Preservative)
1
Hydrolyzed Opuntia Ficus-Indica Flower Extract
(Abrasive, Skin Protecting)
2
A
t-Butyl Alcohol
(Denaturant, Fragrance, Solvent, Perfuming)
1
A
Aluminum Hydroxide
(Emollient, Humectant, Opacifying, Skin Protecting, Viscosity Controlling)
2
B
Ammonium Polyacrylate
(Emulsion Stabilising, Film Forming, Stabilising, Surfactant)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
Oligopeptide-68
(Bleaching)
2
A
Tin Oxide
(Abrasive, Bulking Agent, Opacifying, Viscosity Controlling)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
2
Sodium Oleate
(Sufactant, Emulsifying, Surfactant, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
CI 15985
(Cosmetic Colorant)
3
CI 19140
(Colorant, Cosmetic Colorant)
1
3
Titanium Dioxide
(Cosmetic Colorant, Opacifying, Sunscreen Agent, Uv Absorber)
Good for Sensitive Skin
Good for Sensitive Skin
3
CI 16035
(Cosmetic Colorant)
2
Mica
(Cosmetic Colorant, Opacifying)

My Ingredient Notes

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Key ingredients

Glycerin
Humectant, Skin Protecting
Alcohol
Astringent
Rosa Damascena Flower Water
Skin Conditioning, Skin Protecting
Caprylyl Glycol
Skin Conditioning, Emollient
Ethylhexylglycerin
Skin Conditioning
Hexylene Glycol
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Isopentyldiol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Rosa Damascena Flower Water
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioningSkin protecting
Polyacrylate Crosspolymer-6
Emulsion stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingViscosity controlling
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Hexylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentEmulsifyingPerfumingSkin conditioningSurfactant
Hydroxypropyl Cyclodextrin
Chelating agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentEmulsion stabilisingMaskingSkin conditioning
AROMA
Flavouring
Limited public safety data.Read moreShow less
EWG N/A Flavouring
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Vaccinium Myrtillus Leaf Extract
Astringent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentHair conditioningNail conditioningSkin conditioning
Cichorium Intybus Root Extract
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Hydrolyzed Opuntia Ficus-Indica Flower Extract
Abrasive, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AbrasiveSkin protecting
t-Butyl Alcohol
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceSolventPerfuming
Aluminum Hydroxide
Emollient, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHumectantOpacifyingSkin protectingViscosity controlling
+ 13 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Iodopropynyl Butylcarbamate
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 4–6 CIR B Preservative
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Titanium Dioxide
Cosmetic colorant, Opacifying
Low-to-moderate hazard.Read moreShow less
EWG 1–3 Cosmetic colorantOpacifyingSunscreen agentUv absorber Good for Sensitive Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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