Vitamin C + Niacinamide Brightening Face Wash

Wow Skin Science

Vitamin C + Niacinamide Brightening Face Wash

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About this product

The Wow Skin Science Vitamin C + Niacinamide Brightening Face Wash is a cleanser. Our analysis of its 26 ingredients (20 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
26
Low-risk
20
Fragrance
Contains fragrance
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/6
Good for dry skin
Sodium PCA Glycerin Aloe Barbadensis Leaf Extract
Caution for dry skin
Sodium Cocoyl Apple Amino Acids Xanthan Gum Glycerin Sodium Lauroyl Sarcosinate Polysorbate 20 PEG-40 Hydrogenated Castor Oil
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Sodium Ascorbyl Phosphate
Sensitive Skin 4/6
Good for sensitive skin
Sodium Ascorbyl Phosphate Glycerin Tocopheryl Acetate Aloe Barbadensis Leaf Extract
Caution for sensitive skin
Glycerin Citric Acid Sodium Benzoate Potassium Sorbate PEG-40 Hydrogenated Castor Oil Phenoxyethanol

Ingredients list

26 total
Lower hazard (1) Higher hazard (4)
All26 Skin Conditioning20 Hair Conditioning8 Fragrance8 Humectant6 Foam Boosting5 Antistatic Agent4 Emulsifying4 Perfuming4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
3
B
Sodium Lauroyl Sarcosinate
(Antistatic Agent, Cleansing, Emulsifying, Foaming, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling)
1
A
Disodium Cocoamphodiacetate
(Hair Conditioning, Sufactant, Foam Boosting, Hydrotrope, Skin Conditioning)
1
B
Sodium Cocoyl Apple Amino Acids
(Hair Conditioning, Skin Conditioning, Surfactant Foambooster, Foam Boosting)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
A
PEG-120 Methyl Glucose Dioleate
(Sufactant, Emulsifying)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
1
A
Sodium Ascorbyl Phosphate
(Antioxidant)
PARFUM
(Fragrance, Perfuming)
citrus aurantium dulcis peel oil
(Fragrance, Skin Conditioning)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
Morus Alba Extract
(Antifoaming, Astringent, Humectant, Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
3
B
Aloe Barbadensis Leaf Extract
(Emollient, Humectant, Oral Care Agent, Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin

My Ingredient Notes

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Key ingredients

Cocamidopropyl Betaine
Skin Conditioning
Sodium Lauroyl Sarcosinate
Skin Conditioning
Disodium Cocoamphodiacetate
Skin Conditioning
Sodium Cocoyl Apple Amino Acids
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Ethylhexylglycerin
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Lauroyl Sarcosinate
Antistatic agent, Cleansing
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCleansingEmulsifyingFoamingHair conditioningSkin conditioningSurfactantViscosity controlling
Disodium Cocoamphodiacetate
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSufactantFoam boostingHydrotropeSkin conditioning
Sodium Cocoyl Apple Amino Acids
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - foamboosterFoam boosting
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
PEG-120 Methyl Glucose Dioleate
Sufactant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A SufactantEmulsifying
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Sodium Gluconate
Chelating agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentSkin conditioning
Sodium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
citrus aurantium dulcis peel oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
+ 2 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Aloe Barbadensis Leaf Extract
Emollient, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 1–3 CIR B EmollientHumectantOral care agentSkin conditioning Good for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Sodium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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