Vitamin C & Niacinamide Brightening Foaming Face Wash

Wow Skin Science

Vitamin C & Niacinamide Brightening Foaming Face Wash

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About this product

The Wow Skin Science Vitamin C & Niacinamide Brightening Foaming Face Wash is a cleanser. Our analysis of its 21 ingredients (15 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
21
Low-risk
15
Fragrance
Contains fragrance
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/1
Good for dry skin
Dimethylsilanol Hyaluronate Sodium PCA Propylene Glycol Aloe Barbadensis Leaf Extract
Caution for dry skin
Xanthan Gum
Oily/Acne-Prone Skin No data
Sensitive Skin 2/4
Good for sensitive skin
Ascorbyl Methylsilanol Pectinate Aloe Barbadensis Leaf Extract
Caution for sensitive skin
Propylene Glycol Citric Acid Sodium Benzoate Phenoxyethanol

Ingredients list

21 total
Lower hazard (1) Higher hazard (4)
All21 Skin Conditioning17 Fragrance7 Humectant6 Emulsion Stabilising4 Viscosity Controlling4 Hair Conditioning3 Viscosity Increasing Agent3 Perfuming3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3-O-ETHYL ASCORBIC ACID
(Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
3
B
Aloe Barbadensis Leaf Extract
(Emollient, Humectant, Oral Care Agent, Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Ascorbyl Methylsilanol Pectinate
(Antioxidant, Viscosity Increasing Agent, Viscosity Controlling)
2
PPG-12-Buteth-16
(Hair Conditioning, Skin Conditioning)
1
Dimethylsilanol Hyaluronate
(Skin Conditioning, Humectant, Moisturising)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
PARFUM
(Fragrance, Perfuming)
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
Citrus Limon Peel Oil
(Fragrance, Perfuming, Skin Conditioning)
citrus aurantium dulcis peel oil
(Fragrance, Skin Conditioning)
1
Eucalyptus Staigeriana (Eucalyptus) Essential Oil

My Ingredient Notes

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Key ingredients

Propylene Glycol
Humectant, Skin Conditioning
Sodium PCA
Humectant, Skin Conditioning
3-O-ETHYL ASCORBIC ACID
Skin Conditioning
Ethylhexylglycerin
Skin Conditioning
Aloe Barbadensis Leaf Extract
Emollient, Humectant
Niacinamide
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin

Concerns

Contains paraben
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
3-O-ETHYL ASCORBIC ACID
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Ascorbyl Methylsilanol Pectinate
Antioxidant, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantViscosity increasing agentViscosity controlling
PPG-12-Buteth-16
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 Hair conditioningSkin conditioning
Dimethylsilanol Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningHumectantMoisturising
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Sodium Gluconate
Chelating agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentSkin conditioning
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
glycyrrhiza glabra root extract
Bleaching, Perfuming
Limited public safety data.Read moreShow less
EWG N/A BleachingPerfumingSkin conditioningSkin conditioning emollientSmoothingSoothing
Citrus Limon Peel Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioning
citrus aurantium dulcis peel oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
+ 1 more — see the full ingredients list above
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Aloe Barbadensis Leaf Extract
Emollient, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 1–3 CIR B EmollientHumectantOral care agentSkin conditioning Good for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

3-O-ETHYL ASCORBIC ACID, Ascorbyl Methylsilanol Pectinate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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